Nicola Cavani

Making experimentation fun and fostering a "learn by doing (and laughing)" culture to boost skills and knowledge: - monthly coaching ~20+ stakeholders Restructuring and governance of a decentralised experimentation process, with Product as a centre of excellence. Establishing robust testing frameworks and methodologies. Orchestrating the design, execution & analysis of A/B and other tests across platforms. Guaranteeing the statistical validity of experimental results. Working language: English

- Conversion Management and Coordination for the four e-commerce of the group in DACH - A/B Testing Management - Monthly meeting to coach about experimentation & applied behavioural economics ~15-20 stakeholders

- A/B Test Ideation - Campaign Conversion Optimization - Data visualization with Tableau to report on tests kpis across countries and measure experimentation impact - Data Analysis - International Project Management - Focus area: International Markets (PL, ES, IT, FR, NL) - Support in Testing Management for DACH Working Language(s): German, English

- User Research - International Development - Growth Hacking - Market Analysis - Localisation and Content Creation - Product Led Growth - Business Development - CRO

- Business Development - Content Creation and Localisation - Strategy Adaptation: Activation Rate & Acquisition Optimisation - Copywriting - Campaigns Ideation - Sales

International dreifach Master: ICN Business School (Frankreich) MGIMO (Russland) Bologna Universität (Italien) Schwerpunkt Marketing und Branding Masterarbeit: The implementation of Food, Wine and Spirits- driven activities as a new engine of value creation. Note: 92/100

Fremdsprache und Linguistik: Schwerpunkt: Übersetzung, Spanisch und Russich Nebenfach: Deutsch, Englisch Erasmus Mobilität: Universität Potsdam