Emilene Parry

Bis 2019, Consumer Insights Manager, Nielsen
Abschluss: BSc (1st Class), University of Essex
Munich, Deutschland

Fähigkeiten und Kenntnisse

Consumer Insights
Market Research Analysis
Data Analysis
Business Strategy
Quantitative Analysis
Qualitative Research
Project Management
Team Leadership
Market Research
Customer Satisfaction Research
Competitor Analysis
Search Engine Optimization (SEO)
Digital Marketing
Python
R
SPSS
Tableau
Google Analytics
Dragon Metrics
Hootsuite
WordPress
MailChimp
Microsoft Power BI
MS PowerPoint
MS Excel

Werdegang

Berufserfahrung von Emilene Parry

  • 1 Jahr und 3 Monate, Feb. 2018 - Apr. 2019

    Consumer Insights Manager

    Nielsen

    - Managed a research portfolio consisting primarily of government accounts - Responsible for the development and support of a three-person client service team, with an annual target exceeding USD 3 million - Maximized income potential from clients through ongoing relationship development - Used market research techniques to help clients understand their customers and key stakeholders better - Conducted data analysis and summarized findings in research reports and presented key insights to clients

  • 6 Monate, Aug. 2016 - Jan. 2017

    Content Marketing Manager

    ServiceMarket

    - Responsible for the startup’s content strategy in the Middle East across all verticals, including insurance and home services - Managed partnerships with international companies such as HSBC, Etisalat (Telco), OSN (Pay TV) and QIC (Insurance) - Managed press releases, SEO website content, and other marketing material - Increased organic blog traffic by over 100% and keyword organic visibility by over 170% - Monitored site traffic and article performance and conducted competitor analysis

  • 1 Jahr und 4 Monate, Mai 2015 - Aug. 2016

    Freelancer

    Various Organizations

    During this period, I worked on numerous projects as a freelance consultant. Some examples include: - Falcon & Associates (A leading Dubai-based consultancy company) - Future Agenda (Open foresight programme)

  • 3 Jahre und 2 Monate, März 2012 - Apr. 2015

    Senior Market Research Executive

    YouGov

    - Worked on a wide variety of quantitative and qualitative research projects - Designed suitable methodologies to meet client objectives, developed questionnaires, programmed surveys and supervised fieldwork - Created data tables from raw data exports and conducted data analysis - Produced and presented reports with insights and actionable recommendations

  • 2 Monate, Juli 2011 - Aug. 2011

    Researcher

    University of Auckland

    Contributed to a scientific study which was later featured on a National Geographic show. The research used Bayesian fitting techniques to fit random walk type models to detect behavioural changes in GPS data of birds

Ausbildung von Emilene Parry

  • 1 Jahr und 11 Monate, Sep. 2009 - Juli 2011

    Mathematics

    University of Essex

  • 11 Monate, Sep. 2008 - Juli 2009

    Economics

    London School of Economics and Political Science

Sprachen

  • Englisch

    Muttersprache

  • Deutsch

    Gut

  • Arabisch

    Grundlagen

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