Engin Demirel

Deputy Business Unit Manager Systems Integration - complete responsibility and accountability for the Sales Operations BU EMEA wide, leading Product Management&Marketing and Project Management Teams at Headquarters

Head of Product Management and Marketing EMEA - Operating Room Integration

- As an expert on market modelling and go-to-market strategies, especially for new and disruptive products, proactively identify growth opportunities for Business Line X-Ray Products (XP) - Develop appropriate strategies to increase XP coverage, prepare business decisions and facilitate them at top management level. - Analyze and evaluate markets and economic trends, carry out competition analysis, derive forecasts - Define and implement strategies based on business models for XP.

- Give consultancy and provide technical expertise for PACS/RIS products globally - Manage PACS/RIS products’ escalation process of critical customer situations (i.e. Hot-site Management) worldwide and report systematic product problems to the business unit management. - Lead implementation, installation and upgrade of critical PACS/RIS projects worldwide. - Provide global expertise in integrated imaging/reporting and EHR solutions

Project Management of Siemens Healthcare PACS/RIS Projects in Turkey and EMEA Management of Technical Implementation Team Customer Relationship Management and Consultancy for Healthcare IT products Presales Support and RIS Product Management Implementation of International RIS projects including first RIS project in Albania

Strategy, Finance and Leadership - Distinction