Erdinc Karatas

• Lead European sales and tendering organization (15+ team members) for medium-voltage drive system solutions • Own full P&L responsibility for €100M+ business portfolio • Scaled sales pipeline from $30M to $400M through structured opportunity development • Secured and executed major projects exceeding €10M in value • Built and developed a high-performing international team across sales and tendering • Defined and executed go-to-market strategies across Europe in collaboration with regional units

• Led European business development for medium-voltage system solutions • Delivered consistent 25–50% growth through market expansion and key account strategy • Managed acquisition of complex multi-million-euro industrial projects • Coordinated cross-functional teams across sales, engineering, and execution

• Managed multi-country sales operations across EMEA and India • Achieved ~40% growth through partner expansion and regional strategy • Built and scaled channel partner networks • Owned forecasting, budgeting, and regional performance management • Coordinated cross-functional collaboration with product management, R&D, Marketing, and global teams

• Built and scaled ABB’s PLC & Automation business in Turkey from zero to $4M in 3 years. • Established full sales organization, including team setup and channel partner network • Drove market entry strategy and expanded presence in key industrial segments • Developed distributor and system integrator partnerships to accelerate growth

• Scaled the Instrumentation & Analytical business in Turkey from $1M to $12M in 5 years, significantly strengthening ABB’s market position. • Built and developed channel partner and distribution network across Turkey • Improved market ranking from #7 to #2 through targeted growth strategies • Drove go-to-market execution and expanded presence in key industrial sectors