Erdinc Karatas

Leading INVT Germany's strategic growth by building a high-performing organization, accelerating market expansion, and creating long-term value for customers, partners, employees, and shareholders. Focused on translating innovation into sustainable business success through strong leadership, customer proximity, and operational excellence.

• Led ABB's European Sales & Tendering organization for High Power Drive Solutions with commercial responsibility for a €100M+ business portfolio. • Expanded the strategic sales pipeline from $30M to $700M and secured multiple complex industrial projects exceeding €10M. • Defined and executed the European go-to-market strategy in close collaboration with regional business units, engineering, and product management.

• Led ABB's Medium Voltage Drives business development and market expansion across Europe. • Delivered 25–50% annual growth through strategic account development and major industrial projects. • Drove commercial excellence by aligning customers, sales, engineering, and execution teams.

• Led regional business growth across EMEA & India through market expansion and strategic partner development. • Built a scalable channel ecosystem, delivering ~40% regional growth and strengthening ABB's market position. • Defined regional commercial strategy in close collaboration with Product Management, R&D, and global leadership.

• Built and scaled ABB’s PLC & Automation business in Turkey from zero to $4M in 3 years. • Established full sales organization, including team setup and channel partner network • Executed the market entry and go-to-market strategy, accelerating ABB's presence in key industrial sectors.

• Grew ABB's Instrumentation & Analytical business in Türkiye from $1M to $12M within five years. • Increased ABB's market ranking from #7 to #2 through strategic market expansion. • Built and developed channel partner and distribution network across Turkey