Erdinc Karatas

• Executes global Business Unit sales and marketing strategy in Europe and India, • Creates, plans and implements sales strategy and strategic business development initiatives with the countries. • Drives the growth of the top line in each country and implements annual budget • Develop and maintain a highly effective sales channel strategy for the region to improve ABB market penetration and more growth.

• International sales & marketing management role at ABB Drives and Controls Business Unit • Responsible for Middle East Africa, Turkey, India . • Executes global Business Unit sales and marketing strategy, including specific strategic sales and marketing initiatives, plans and implements annual budgets. • Ensures Business Unit marketing and sales strategy is implemented in the markets by local sales and product marketing units. • Drives, PLC, Scada, Servo Motion product and solution sales

• Managed country PLC & Automation business in ABB Turkey • Established completely new business & new team for PLC & Automation business . • Established distributor and system integrator organization • Achieved strong and fast growth and hold remarkable market share in Turkey

• Managed country Instrumentation & Analytical business in ABB Turkey • Holding strong market position in Turkey ( 30-40% growth every year between 2006 and 2011) by establishing sustainable growth structure and strategies for ABB Instrumentation & Analytical business. • Developed and managed channel partner organization

• AC Drives,Servo Motors,Motion Control , Gearbox,PLC , HMI

• Instrumentation & Analytical products sales