Eric Matthews

- Outline mid-term vision for practice area that builds a sustainable business - Accountable for sales generation, proactive business development and driving profitable growth in-line with strategy - Create exceptional client impact, generate thought leadership and grow a team of business consultants - Member of EU Business Council

- Outline mid-term vision for practice area that builds a sustainable business - Accountable for sales generation, proactive business development and driving profitable growth in-line with strategy - Create exceptional client impact, generate thought leadership and grow a team of business consultants - Member of EU Business Council

- Recognizing the needs of pharmaceutical stakeholders, and understanding their requirements in order to recommend the optimal marketing research study and analytics to drive strategic business decisions - Part of international consulting team working primarily with HQ clients to implement actions that should be taken based on analytics and experience - Manages 6 employees - Responsible for achieving sales targets

- Member of Global BSC (Brand Strategy Committee). Involves shaping the Brand Positioning, Messaging and Value Proposition for LIXIANA (edoxaban) - Lead of LIXIANA Digital Marketing Activities within the EU. Activities lead include: website development (and localization), IDA (interactive detail aid), app development, set-up of digital analytic/KPI framework, SEO and online Media Strategy

- Led the European marketing efforts for Venous Thromboembolism (VTE) indication. - Development of e-Learning Management System to train entire European organization on Edoxaban. Rolled out to >1,000 internal employees in 18 countries to educate on disease state, competition and outcomes of Edoxaban.

- Managed the Cardiovascular Competitive Intelligence (CI) monitoring programs, encompassing planning and direction, collection of primary and secondary information, congress coverage, research and analysis, synthesis and dissemination to target audiences. - Led EU Market Research projects to assess product profiles, message recall, and marketing campaigns.

- Organized, lead and managed multi-disciplined teams in the EU to initiate and complete clinical research projects in the areas of oncology, cardiovascular, dermatology, hematology and others. - Focused on an extensive range of projects surrounding the following themes: market research, competitive intelligence / analysis, clinical pipeline assessment, business development and licensing (BD&L), research and development (R&D), and strategic analyses of the healthcare industry.