Erica Murphy

Responsible for all Online Marketing activities in the Continental Europe area, for the website optimization and for international product roll-outs.

Responsible for the complete life cycle of product features / services on the StepStone job board. Focus on creation, documentation and execution of business and product requirements, in line with brand guidelines.

Management of all local online / offline marketing and product management operations, producing key contributions to sales, strategic planning and business development.

Appointed to identify appropriate research methodology and analysis market data. Active involvement in brand strategy definition and in the organization of the yearly company event.

Internship in Saiwa contact group, part of the Danone Group. Support in competitor analysis and in copy strategy definitions. Development of TV, print and radio campaigns.

Marketing, Business Administration, Public Relations, Advertising