Erik Rolf

As interim editor-in-chief for KLM’s corporate communications department, I write and edit internal news articles, manage the company news app, plan content, and safeguard KLM’s tone of voice. KLM is a proud, publicly listed company with a 105-year history and 31,000 engaged colleagues. Every day, many employees visit our internal news app to stay informed and connected. In this role, I regularly work with highly sensitive information and ensure clear, careful communication.

There’s more to Apple than you could possibly imagine: the same standards that apply to their hardware and software, are set for their website, print and tv ads, Retail stores, schooling projects, B2B, HR, internal communications, promotions, videos, events and so much more. I create the high level content, and sign off on all these projects and help improve the output of their vast translation force - while keeping myself connected to everything Apple.

Working as a freelance copywriter for agencies and clients throughout Europe. In Amsterdam: Publicis, DDB, StrawberryFrog, JWT, Ogilvy, Y&R, Wieden & Kennedy, Lowe, KesselsKramer, BBDO, TBWA. Saatchi & Saatchi... In Europe: New Solutions (London), SapientNitro (London), Duval Guillaume (Brussels), EuroRSCG Works (Paris), Pahnke (Hamburg), Crispin Porter + Bogusky (Copenhagen)... Clients of my own: Hema, Apple, Alltours, Cadenhead Whisky, Google, Postcode Loterij, Philips, City of Almere...

Project after project at MediaMonks, buffing up the online presence for BMW and MINI on platforms like Facebook, Instagram and bannering. For these two timeless titans, I have created a myriad of top-shelf campaigns for fresh faces like the BMW i7 and i5. For the MINI brand I have spun some playful promos for the likes of the Electric and the latest Countryman. I have been in the trenches with the MediaMonks team for three years. In 2024, campaign development shifted to internationally aligned (although cur

Copywriter Collective is Europe’s leading agent for freelance copywriters. They also offer freelance art directors, designers and creative directors, but the demand has mostly been for copywriters – hence the name. You can book me via them or (preferably) directly.

Ever since the launch of the Nest thermostat, it was obvious that they had the potential to become the most promising domotica brand. My role consisted to make sure they are keeping a local and consistent tone of voice. I create and transcreate their high profile content, such as websites, videos, outdoor media, packaging and much more.

Worked as a senior creative on several projects, including XS4ALL, IBM, AdeZ (in close cooperation with ECD Carl le Blond) and Olvarit. Member of the brand team on Staatsloterij and British American Tobacco. Developed a smart campaign for South African Tourism, which included strategic use of Hyves (Dutch equivalent of Facebook), many ads, announcements and reminders, banners, games, gadgets, e-mailings, promotions, guerrilla and a very popular competition. By the end of this project that lasted for five m

Helped Cayenne in a pan European pitch for the UPC account. And with success: they have won the account and I have made two commercials and a series of outdoor posters for them.

I have worked on many of their BTL accounts such as EuroDisney, Nissan and ING, with a focus on a through the line project for Intrum Justitia, with Mike Weinberg and Niël Dresmé. I created their very first advertising campaign, several mailings and a very successful event.

As part of a creative team, I worked on practically all of their clients, including Remia, Nokia and O’Neill. Together with English art director Yannakis Jones I was responsible for the international brands, including a pan-European commercial and campaign for the Citroën C5 introduction. This huge project resulted in the most successful introduction Citroën had ever known.

At this point in time, this was definitely the place to be for any ambitious creative, with great minds like Bela Stamenkovits, Lysbeth Bijlstra, Zwier Veldhoen and Matthijs van Wensveen. Under the wings of one of Holland’s most acclaimed teams Diederick Hillenius and Poppe van Pelt, I have made solid work and together with my art director created many outstanding ads. This varied from ads within existing campaigns to international pitches for major clients like Samsonite.

The second placement from the HEAO Communicatie. As a junior creative I tried to grab as many briefings as possible, trying to prove myself worthy. Back then, the CD's were Aad Kuijper, Cor den Boer en Onno Kraft van Ermel.