Erik Rolf

There’s more to Apple than you could possibly imagine: the same standards that apply to their hardware and software, are set for their vision on schooling projects, B2B, Retail stores, HR, internal communications, promotions, videos, events and so much more. I am the one to sign off on all these projects and to help improving the output of their vast translation force - while keeping myself connected to everything Apple.

Nest could very well be the most promising domotica brand. I make sure they are keeping a local and consistent tone of voice. I create (and transcreate) their high profile content, such as websites, videos, outdoor media, packaging and much more.

Copywriter Collective is Europe’s leading agent for freelance copywriters. They also offer freelance art directors, designers and creative directors, but the demand has mostly been for copywriters – hence the name. You can book me via them or (preferably) directly.

Working as a freelance copywriter for agencies and clients throughout Europe. In Amsterdam: Publicis, DDB, StrawberryFrog, JWT, Ogilvy, Y&R, Wieden & Kennedy, Lowe, KesselsKramer, BBDO, TBWA. Saatchi & Saatchi... In Europe: New Solutions (London), SapientNitro (London), Duval Guillaume (Brussels), EuroRSCG Works (Paris), Pahnke (Hamburg), Crispin Porter + Bogusky (Copenhagen)... Clients of my own: Hema, Apple, Alltours, Cadenhead Whisky, Google, Postcode Loterij, Philips, City of Almere...

Worked as a senior creative on XS4ALL, IBM and AdeZ (with ECD Carl le Blond). Member of the brand team on Staatsloterij and British American Tobacco. Developed a smart campaign for South African Tourism, including strategic use of social, many ads, announcements and reminders, banners, games, gadgets, e-mailings, promotions, guerrilla and a very popular competition. By the end of this project that lasted for five months, over 90,000 people had joined in and more than a million consumers were reached.

Helped Cayenne in a pan European pitch for the UPC account. And with success: they have won the account and I have made two commercials and a series of outdoor posters for them.

I have worked on many of their BTL accounts such as EuroDisney, Nissan and ING, with a focus on a through the line project for Intrum Justitia, with Mike Weinberg and Niël Dresmé. I created their very first advertising campaign, several mailings and a very successful event.

As part of a creative team, I worked on practically all of their clients, including Remia, Nokia and O’Neill. Together with English art director Yannakis Jones I was responsible for the international brands, including a pan-European commercial and campaign for the Citroën C5 introduction. This huge project resulted in the most successful introduction Citroën had ever known.

At this point in time, this was definitely the place to be for any ambitious creative, with great minds like Bela Stamenkovits, Lysbeth Bijlstra, Zwier Veldhoen and Matthijs van Wensveen. Under the wings of one of Holland’s most acclaimed teams Diederick Hillenius and Poppe van Pelt, I have made solid work and together with my art director created many outstanding ads. This varied from ads within existing campaigns to international pitches for major clients like Samsonite.

The second placement from the HEAO Communicatie. As a junior creative I tried to grab as many briefings as possible, trying to prove myself worthy. Back then, the CD's were Aad Kuijper, Cor den Boer en Onno Kraft van Ermel.