Esra Barlas

Worked in an AI & Analytical Solutions agile team for customer invoices. Collaborated with stakeholders to elicit, document, and prioritize business requirements, acting as a translator between business, data, and technology. Created technical specifications and data models for ETL processes. Generated advanced SQL reports and metrics for MicroStrategy. Supported stakeholders during UAT with test data and clarifications. Assisted in change management with impact analysis, training, and deployment support.

Analyzed investment products and sales performance to support data-driven decision-making. Created and maintained dashboards for monitoring sales, aiding product management and sales teams in campaign design and goal achievement. Conducted analyses to reduce churn and boost sales. As Data Steward, established data quality rules, built monitoring dashboards, and improved data quality. Participated in UAT for database developments, collaborating with IT and development teams to resolve data issues.

Supported sales teams with KPI dashboards to monitor performance, helping achieve ambitious year-end targets. Enhanced loan sales performance through regular reporting. Created BI tool dashboards for product teams to monitor product performance and support enhancements and campaigns with data insights. Participated in IT tests to improve reporting processes and systems.