Eszter Fakász

• Entwicklung von Grob- und Feinkonzepten im Bereich Web und Mobile • Selbstständige Gestaltung von integrierten Kampagnen und Kommunikationserlebnissen im Netz • Team-Brainstorming inklusive Vor- und Nachbereitung • Zielgerichtete Ideenfindung und -weiterentwicklung • Erstellung von Workshopmaterialen für Social-Media Strategien im Finanzsektor • Konzeption und Wireframe-Erstellung von Newslettern und Homepage-Relaunches

Market analysis: Desk research with a focus on the social housing market in Europe, volume planning and analysis, strategic planning. Preparation for presentations for both internal and external use. Master´s thesis collaboration: “Can Active House Become the Future of Housing? – Examination of Active House as Breakthrough Innovation with a Focus on the User Experience”

Translations, monitoring and archiving press materials, sending direct mails, updating homepages, magazines, brochures, participation on events organised for partner cities

Managing documentation in Word and Excel, invoicing of German customers, administrative tasks in connection with team support.

Costing of Design Businesses, User-Driven Product Innovation, Design Strategy, Service Design

Perspectives on Consumer Behaviour, Marketing Communication, Neuroscience of Branding, Brand Governance, Positioning and Creative Strategies for Integrated Marketing Communication, Socio-Cognitive Science of Branding, Strategic Brand Management Simulation Game, Advanced Project Work

Marktforschung Kostenrechnung Steuerlehre Wirtschaftsinformatik Allgemeine Betriebswirtschaftslehre Investition und Finanzierung Entscheidungstheorie Grundsätze der Marketing Führung und Organisation Allgemeine Volkswirtschaftslehre

Diverse course work within business administration GPA: 4,52 / 5,00 where 5,00 is max. Bachelor’s Thesis: The role of product design in customer loyalty – Presentation of the effects caused by vision and touch through the brands Bang & Olufsen and Mercedes-Benz