Eva Chocholouskova

Define eCommerce Strategy, guidelines and T&C’s for the on regional and global level Train, coach and lead local eCommerce CD Managers (12) Develop shopper marketing solutions and tools Support Countries in development and implementation of JBP Development of marketing/ social media/ retail marketing materials Lead development of Business to Consumer e-shop (pilot project globally) Results: Sales out >30% annual growth, Market shares growth by 10% annually

Direct responsibility of new Go-To-Market model (LTU + Alternative channels – E-commerce, Horeca, F&M, DYI, Petrol stations) Leading a team of 4Key Account managers, 2 ASM’s and 8 Sales Reps Leading “SUBWAY SHOPPING PROJECT” – virtual drugstore, revolutionary way of shopping in Prague’s subway (we were the third in the world)

Full responsibility for Paper, Beauty and Gillette P&G categories, budget and turnover at customer PK Solvent; Led implementation of corporate programs, strong focus on improving in-store visibility (complete female category reinvention based on shopper behavior in the stores); Actively participated in high-level meetings with PKS; Prepared customer tailored promotions, co-managed promotions in cooperation with P&G Marketing; Leading Sales Force – 2 ASM‘s, 18 sales reps

Direct responsibility of P&G business in stores in Prague and West Bohemia; Leading a team of 20 merchandisers;