Evgeniya Belova

Digital CX Department / Marketing / CVM • Developed multiple dashboards: tracking email campaign effectiveness, customer retention, avg transaction values etc • Built scalable data marts • Conducted detailed analyses of multi-channel marketing efforts (email, push notifications), identifying key trends and opportunities for optimization. • Used tools such as Tableau, SQL, and Python to deliver actionable insights that improved customer engagement and marketing outcomes.

• Developed multiple reports for clients supporting their decision-making process • Created complex visualisations to help clients understand their data • Calculated and monitored key marketing metrics, such as authorized unique client, churn rate, frequency of purchase etc. and presented them in a form of dashboards • Explored patterns in customer purchases • Developed numerous data marts, tables, ETL-processes • Mentored trainees helping them to adapt and learn

• Developed numerous data marts calculating main KPI’s for logistics, finance, HR departments • Created complex report for logistics department with deliveries planning functionality • Developed analytical report that enabled tech team analyse completeness and correctness of data from various sources which was later used in daily monitoring via email

Focus: QlikView, Tableau dashboards designing, ETL-scripts, SAP BO Domain: Petrochemical Industry, Retail