Daniela Choperena Posada

• Pioneered team leadership, offering strategic direction and inspiration, resulting in a 20% improvement in team productivity and collaboration. • Conceptualized and executed a holistic analytics initiative, elevating organizational decision-making through data-driven insight, leading to a 15% increase in data-driven decision accuracy. • Developed automated reports and compelling visualizations, reducing reporting time by 30% and improving data accessibility.

• Leveraged SQL to analyze customer buying patterns, particularly among inactive customers. This effort led to actionable insights driving the formulation of re-engagement email campaigns, resulting in a remarkable up to 30% increase in repurchases. • Vigilantly monitored Adobe online marketing campaigns, dissecting key metrics like conversion rate, CTR, reach, frequency, and AOV. Precision analysis identified profit-boosting variables and informed strategic enhancements.

• Developed successful loyalty programs in pharmacies and retail markets, resulting in a 30% higher recommendation rate of our products and a positioning in the hot spots • Created of a top management report to communicate financial metrics by analysing the P&L (Profits and Loss) per customer by category

• Planned and tracked a product line launch in collaboration with sales, finance and operations • Developed a tool to improve the assertiveness of sales forecasts and production in order to ensure sufficient stock to supply. Decrease of 10% in products sold out with

• Launched a new line of products based on market behaviour patterns, resulting in a 13% increase in sales • Created regional KPIs and reports that allow fast decisions and optimal solutions by using tableau software

Marketing and consulting

Marketing and Engineering