Rami Al Fahham Lampsijärvi

Team Leadership and BI Function Build: Led a BI team of up to six analysts and analytics engineers, covering hiring, mentorship, and roadmap prioritisation. Built Enpal's Central Reporting BI function from scratch, defining vision, governance, and processes in partnership with executive stakeholders, and grew it into the primary BI partner for Finance, Marketing, Sales, HR, and IT. Contributed to recruiting through a widely adopted Data and BI hiring case study, and grew team members into key contributors w

Data Stack Migration: Contributed to the migration from SQL Server to Snowflake by introducing dbt with version control, testing, and documentation standards, replacing unmaintained queries with a structured and reliable data foundation. Core Product BI Support: Replaced manual Excel-based energy data with production-ready datasets in Snowflake, delivering energy production validation models that gave product teams reliable access to consumption and production metrics and eliminated erroneous billing. Lea

Sales Reporting: Built the Sales Reporting landscape in Tableau, replacing limited Salesforce reports and manual Excel pulls with dashboards that made daily and weekly sales steering possible for the first time, growing adoption to 400+ weekly users over time.

Company-wide Analytics Leadership: Acted as the go-to analytics expert company-wide, including senior management, driving statistical modelling, forecasting, reporting, and A/B testing across Marketing, Product, Finance, and Sales to inform product feature, pricing, acquisition, budget, and channel decisions. CLTV Modelling: Introduced CLTV models using regression on historical cohort data, segmenting by sales channel, marketing, crafts, subscription type, and activity level - feeding directly into media s

UX & Behavioral Insights: Led user behavior analysis to identify conversion opportunities across complex product funnels. Presented testing results and behavioral trends to company-wide stakeholders to drive evidence-based product decisions.

Web Analytics & Forecasting: Defined web tracking and designed A/B tests to improve the booking process. Leveraged time-series econometrics for website traffic forecasting and marketing budget analysis.

Cross-functional BI Role: Acted as a central analytics partner for Marketing, Product, Finance/Controlling, and Customer Service. Supported business planning through econometric revenue forecasting and subscription pricing analysis.

Research: Efficiency and Productivity Measurement in German Universities Teaching: Macroeconomic Theory, Education Economics

Thesis: Efficiency and Productivity Measurement in German Universities – Applications of Data Envelopment Analysis and Bootstrapping Techniques

Focus on econometrics, macro- and microeconomic theory, finance