Evgeniya Kuzmina

- Led the evolution of the brand identity across retail, packaging, digital, and merchandising touchpoints, creating a more cohesive and contemporary visual system. - Owned end-to-end brand redesign initiatives, from concept development and visual direction exploration to rollout across customer-facing materials. - Redesigned service and communication materials, including catalogues and loyalty assets, to improve clarity, navigation, and consistency across the customer experience. - Integrated AI-assisted w

Led the redesign of the corporate website, modernising the interface while preserving the existing content structure. Improved information architecture, page layouts, and mobile usability through user-focused design decisions. Supported the migration from WordPress to Tilda, simplifying content management and improving day-to-day maintainability.

- Designed and maintained the shopping mall website to support tenant promotion, news publishing, and customer communication. - Produced website content, photography, and visual assets to maintain a consistent and up-to-date digital presence. - Contributed to the brand development process, including naming exploration and communication materials for prospective tenants and visitors.

Student life projects: - Developed a commercial backpack prototype for Berlingo, with the concept selected for full-scale manufacturing. - Created public-space concepts for the Gzhel Creative Cluster, covering research, concept development, prototyping, and presentation. - Delivered end-to-end product design projects including user research, ideation, prototyping, testing, and final presentation.