Ewa Zerebiec

- Successful development of 2016 trade strategy within the first month in the new role - Implementation of 4P strategy incl. P&L calculations, Nielsen and Dunnhumby data analysis, mailers monitoring and POS materials management - Management of multibrands events at top5 customers resulting in 35% saving vs. last year

- Development of the new brand strategy resulting in YoY financial and market performance improvement - Digitalization of brand and marketing communication: presented as success case on global management meetings - Successful negotiation of the contract prolongation with 3 agencies resulting in 20% cost reduction - End to end campaign development, implementation and management consisting of ATL and BTL tools

- Creation and deployment of the communication plan for Żywiec rebranding among the employees, stakeholders and opinion leaders: achieved 73 press and websites publications

- Conducted strategic review of promo offer and developed plan and initiatives to increase promo effectiveness (accepted by the board)

Master Thesis: Building and management of brand portfolio

Bachelor Thesis: Quantitative analysis of gender differences in employment