Fiona O' Toole

Assimilate and present key market presentations with clearly defined opportunities for the product portfolio. • Responsible for a number of weekly, monthly and quarterly reports on developments within the dairy market as well as working closely with cross functional teams to ensure that information available is used to predict as accurately as possible potential effects on markets. • Responsible for the compilation of reports and presentations for senior management as well as deep dives on topics.

Based in German market with a portfolio of companies in the convenience meals, duck, processed meats, and bakery/health food sectors. • Completed extensive primary and secondary market research including retail audits, category analysis and monitoring market trends. • Attended and assisted client participation in and preparation and follow up for Anuga and Marketplace as well as recruiting buyers to attend. • Analysed and gained in-depth working knowledge of the German foodservice and ret

Assisting a cross-sectoral team of executives in business development in the area of foreign direct investment. Conducted direct client marketing within Germany, Switzerland, Austria, Italy and Eastern Europe through mail shots, cold calling, newsletters, and the website. Compiled market research for each of the countries in the territory, event planning and management and liaising with the other Irish State Agencies in a way that added value to the role of IDA Ireland in the market place.

• Conducted category analysis in convenience foods, confectionary, beverage and meat, dairy and other sectors, assisting in the compilation of reports relating to the category analysis as well as background research in relation to the category. • Conducted regular store audits on a wide range of retail outlets in a number of cities. • Responsible for diary, event and travel management for office manager and anything else as required. • Responsible for database management in German speaking countries an

First Class Honours Degree Food Marketing, Accounting, Food Science, Process Engineering, Economics, Food Legislation, Food Safety, Food Communiations, Strategy Development, German