Fabian Fehr

Teamlead (10 FTEs) for smartphone, tablet, wearable and service campaigns in Switzerland and Austria. PIC for media (7 digit media budget) and creative agencies in both countries Adaptation and execution of global campaigns across all communication channels Development of local campaigns based in consumer insights with a focus on GenZ Received several awards (e.g. gold X-media and campaign award for "Tschugger" partnership)

Founder of a global company to develop smartphone and tablet applications for sports coaches. From market research, concept development, corporate identity and agency briefing to product launch and digital communication activities.

Teamlead (8 FTEs) across all product and service campaigns for B2C and B2B in Switzerland PIC for media agency and creative agencies Adaptation of global campaigns and execution across all communication channels Development and execution of local campaigns built on local challenges & insights

Head of the global advertising and communication team for Racquet Sports - Strengthen brand attributes with key target consumers - Set Brand strategy and direction for the Racquet Sports division - Development of global marketing campaigns across all functions with agencies

Head of the Swiss brand communication team. Ensure consistent brand message across all product groups. Lead all Swiss pr, event, crm, product placement and sponsorship activities including activation of assets. Develop locally relevant ambassador program and CSR activities.

Part of the Swiss Management Team. Head of the Swiss marketing team (9 employees). Adaptation and execution of global product and brand campaigns in the Swiss market. Responsible for the full marketing mix across performance and fashion (PR, advertising, social media, athlete/artist management, retail marketing, events).

Responsible for the full football marketing mix in the three markets Germany, Austria and Switzerland. Lead and evaluate consumer insight programs. Develop vision for the football brand, set up yearly and seasonal concept map. Creation of local stories with agencies. Present plans and results to global football organization.

Distribution and marketing strategy for the two key categories football and running in Switzerland. From category vision to brand executions. Revenue responsibility.

Entry Marketing position, supporting the marketing manager in planning and execution of brand initiatives across all categories

Marketing internship in the Swiss marketing organization. Support and idea input for all marketing functions

Marketing, HR & Accounting

Sports Science: Biomechanics, Anatomy, Didactics, Athletics.