Fatimah Syawie

• Conducted the first product profitability analysis in the company, identifying non-profitable items and creating executive reports that can boost annual EBIT by 10%. • Developed a portfolio optimization guideline, enabling markets to increase profit per product by almost 2x.

Awarded as the top team for developing a new digital subscription product and its go-to-market strategy

• Designed an integrated solution to build a close-knit community and increase the usage, engagement, and utility of Alexa Answers • Evaluated key features of Alexa Answers based on customer requirements, business viability, technical scalability, and competitive advantage.

• Devised and implemented pricing and comprehensive brand strategies that resulted in a 25% increase in revenue, a 12% increase in gross margin, and a 20% increase in AOV • Managed P&L, allocated budget, conducted revenue forecasting, and identified cost optimization opportunities for the business unit valued at US$ 5m annually, resulting in its first annual profit. • Developed and communicated business strategy, objectives, and results to C-level executives and to 100+ sales teams.

• Led cross-functional teams and employed agile methodologies to streamline the custom furniture design process, resulting in a nearly 70% improvement in production efficiency • Achieved 90% adoption rate in the first 3 months after product release, surpassing the target of 70% • Provided market and user insights for the technology & product design team in building SOMA, a 3D interior design platform that now has been used by more than 10,000 designers across Indonesia