Christina Soh

Supply chain solutions; turning complexity into opportunity I am responsible for managing the operational efficiency of selling within the business unit and ensuring all CRM processes, Sales analytics and KPI´s are driving an increased level of sales achievement. The strategic role requires effective collaboration and communication within Körber; including the executive team, product management, support, marketing, services as well sales. Educates and promotes CRM standard procedures to guarantee that the

Responsible for managing the operational efficiency of selling within the business unit and ensuring all CRM processes, Sales analytics and KPI´s are driving an increased level of sales achievement. Manage change communication with tight collaboration across departmental stakeholders. The role required effective collaboration and communication within Körber, including the executive team, product management, support, marketing, services as well sales. Plan and monitor scope by ensuring that needs are within

Lead and established the marketing team’s culture task force and develop the team’s new set of marketing operating principles and values.

Coordinate Qualcomm global brand launch across regional marketing teams, sales, finance and business units.

Responsible for managing and advancing Original Equipment Manufacturer (OEM) partnership marketing programs with key partners, including building and maintaining customer relationships.

Established and grow the China marketing team.

Built workflow processes for newly developed agency and help to establish global service processes. Oversaw transition of markets from EURO RSCG to Spark44 in Europe, Asia Pacific, and Middle East North Africa as principle point of contact. Defined scopes of work for all new markets.

Build workflow processes for newly setup agency and published global services processes.

Directed global launches and sales enablement program for Philip Morris International, including integrated global creative solution (product positioning, retail POSM and activation)

Cultivate key client relationships; maintain strong knowledge of client businesses and categories to strategically formulate advertising plans.

Operated as the main, senior-level contact to Hyundai Motor Europe (HME). Designed European advertising campaigns and assumed budget responsibility (EUR 45M), planning and reconciling all project costs.inking across the IWE network. Set up new offices in Prague, Moscow, and Madrid.

Operate as main C-Level point of contact.

Brand custodian for Emirate Airlines, overseeing Europe accounts while expanding brand awareness (print & digital, 5M). Led a 4-person account team, fostered cross-cultural relationships between Dubai HQ and European markets. Project management leadership for Procter & Gamble’s flagship brand: Pampers.

Brand building for Emirates Airlines, overseeing Europe (DACH, Russia).

Delivered account management for DaimlerChrysler South East Asia (Mercedes Benz) Headed advertising campaigns, including A-Class, C-Class, E-Class, and S-Class. Coordinated Mercedes-Benz Asia Fashion Award/Singapore Fashion Festival

Built positive brand imagery for the APAC region through defining, evaluating, and executing brand marketing and community involvement projects.