Federico J. Augspach

Crafting, developing and improving search (SEA) and display (PLA) marketing campaigns for a best in class B2B marketplace for HoReCa.

Foster adoption and usage of American Express corporate products. - Rolled out and developed an external sales team from scratch that currently accounts for 40% of the total sales of the corporate area. - Implemented a call monitoring system with our partner TPG using agile technologies that helped us reduced the sales cycle by 30%. - Mentored the marketing team to A/B testing marketing campaigns that improved the performance of the sales team by 25%.

Achieved a 40% increase in sales driving conversion rate up 15% and CPA down 35%. - Rolled out the world’s first Sony Store in Mercado Libre (NASDAQ:MELI), achieving $1 mi in extra sales during the first month and $4,5 Mi in the first 6 months of operations. - Launched an AI agent to give customers support on a 24x7 basis reducing Call center calls by 25% - Increased ROAS in by 500% improving the keywords and bidding strategy of the Google ads campaigns.

LOYAL5 is the #1 EQMS software in Argentina. To help the company go global I developed a SaaS value proposition. Dramatically increased product discovery by rolling out a very successful online marketing campaign that yielded an average of 4 prospect customers each day. By partnering Verizon I was able to roll out a SaaS version of our product aiming to increase sales by 300% in 2 years. Both new sales and recurrent sales teams reported to me. That was 2 direct reports and a team of 10 people

Between 2010 and 2012, I worked in a couple of startups in Buenos Aires, among those: Regalosvip.com and Frenys.com, acting as an Online Marketing Manager, working with SEO, SEM and SEA to position these businesses in Google and Yahoo!. I also created a social media strategy for these brands.

Managed personalization services for mobile phones, an international role with cross-functional responsibilities. Led Cross-Functional teams (Finance, IT) to roll out new products such as Flash Lite Wall Papers, Ring back tones and MMS Greeting Cards in different geographies, increasing sales by €500K in year 1. Created marketing campaigns partnering German music stars to foster the sales of the Ring Back Tones service. Rolled out the first global marketing campaign tied to a FOX movie

Led the TV and the PlayStation businesses units in Argentina. Rolled out the official PS2 in Argentina, fighting away illegal importers. To generate awareness of this new product, I ran a contest inviting the users to compete against the local soccer star “Pipita” Higuaín, who is currently a player of the Real Madrid. This brought a lot of PR awareness and helped us introduce the product with a very restricted marketing budget. Deployed a marketing campaign for BRAVIA based on “Colors Like No Other”

Starting as a marketing assistant, first in Buenos Aires and then in Boston, I was appointed Brand Manager for Oral Care in year 2005. Achieved a net growth of 2pp in values, preventing Colgate from taking the lead in this category. Rolled out several SKUS among those, CrossAction Power and Stages for kids.

Founder and owner of a relationship program that replaced the points system for real money. For every purchase made at participant stores, the user received up to 3% of his money back to use towards new purchases or redeem as money.

Sales assistant for Carrefour & Wal-Mart

CSS in marketing and management (2005)