Fernando Ortiz-Ehmann
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Fernando Ortiz-Ehmann
- Current 11 years, since Jun 2015
Senior Strategist
Saffron Brand Consultants
Innovation, Customer & Brand Experience, Brand Positioning & Transformation projects worldwide.
- 9 months, Oct 2014 - Jun 2015
Sales Director Asia-Pacific
Desigual
Responsible for all indirect channels in Asia (Department Stores, Franchisees, Wholesale & e-Tailers)
- 1 year and 1 month, Oct 2013 - Oct 2014
Global Channel Manager Hotels & Resorts
Desigual
• Global responsibility for the Hotels & Resorts business channel managing Expansion, Business Development, Sales, Marketing, Product Assortment & POS Retail Management. • Lead pilot project for testing Desigual products in Automated Retail Machines (Vending) from vendor selection, product assortment, locations, retail management and go-to-market strategy
- 5 months, Aug 2012 - Dec 2012
Marketing & Sales Director
L'Oréal Luxe - Yves Saint Laurent
Led all Marketing and Sales related aspects for the Spanish local market by adapting and executing global and regional brand strategy to increase sales, improve profits, market share & rankings and strengthen the brand image.
- 3 years and 3 months, Jun 2009 - Aug 2012
Regional Sales Director Europe
LVMH (Perfumes Loewe)
In charge of entire business in Europe, top and bottom line P&L, managing subsidiaries, distributors/agents and direct retailer operations.
- 4 years and 2 months, May 2005 - Jun 2009
International Marketing Director
LVMH (Perfumes Loewe)
Directed International Marketing team in the execution of all Operational, Merchandising, Media and Trade Marketing initiatives in the 46 Travel Retail and Local markets the brand operates.
- 1 year and 4 months, Jul 2007 - Oct 2008
Asia Sales Area Manager
LVMH (Perfumes Loewe)
Responsible for Asia business managing relationship with client local distributors in 10 countries, and for the brand´s Travel Retail regional operations.
- 2 years and 3 months, Jan 2001 - Mar 2003
Senior Advisory Manager
Forrester Research
Designed, led and implemented customized consulting sessions and projects by aligning clients’ needs with Forrester analysts’ capabilities. Clients: Microsoft, SAP, JPMorganChase, HP, Viacom & WPP.
- 2 years and 3 months, Oct 1998 - Dec 2000
Consultant
Marketing & Planning Systems
Participated in Fortune 500 international consulting projects focused on Marketing Strategy and Market Research, specifically Competitive Landscape Analysis, Pricing, Segmentations, Brand Positioning, Audits & Architecture, Customer Satisfaction & Loyalty, Product/Services Bundling Performance, New Market Entry & Product Development. Clients included Coca-Cola, American Express, IBM, AT&T, Pfizer, Goldman Sachs, Walt Disneyt & Time Warner.
Ausbildung von Fernando Ortiz-Ehmann
- 1 year and 2 months, Aug 2003 - Sep 2004
Marketing
Oxford University, Oxford, UK
Brand Management International Business
- 1 year and 4 months, Mar 1997 - Jun 1998
Marketing
Northeastern University, Boston, USA
Summa Cum Laude; 3,75/4,00
- 8 months, Aug 1996 - Mar 1997
Economia e Commercio
Universita Cattolica del Sacro Cuore, Mailand, Italien
Summa Cum Laude (29,5/30)
- 1 year and 5 months, Oct 1994 - Feb 1996
BWL
ESB Reutlingen, Reutlingen, BRD
Durschnitt: 1,9
- 12 years and 10 months, Sep 1980 - Jun 1993
Naturwissenschaften
Deutsche Schule Madrid
Sprachen
Spanish
C2 (Verhandlungssicher / Muttersprachlich)
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Italian
C1 (Fließend)
French
B1-B2 (Gute Kenntnisse)
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