Ing. Filippo Cavalli

Global responsibility for marketing, business development and product offering on the Test and Measurement and Energy Renewables segments. * Definition of marketing program * Support New Product defintion, creation and introduction * Management of Business Development on global level * Coordination on Global Account like ASML, NI,.. * Support and coordination of sales activities with the different regions

Development of business strategy in different EV TBs segments Coach and support the salesforce for EV opportunities Strength the relationship with NI partners for EV programs Contribute to optimize the proposal process Support NI in several commercials topic related to legacy Kratzer customers Strategy definition on large deal

Sales operation and process management Monitor the forecast and sales targets Sales responsible for Rest of World territories Coordination of sales with branch office (FR, UK, DE,US, SW, CN) and task forces Coordinate marketing activities for sales (survey, mktg material, events, publications) Proposal team management

Responsible for developing the business in the italian market Definition of commercial target, settling the office and the personell

* BU AST director for South Europe territories (Italy, Turkey,Spain,Switzerland,..) * BU P&L management * Team leader of 9 engineers for technical support, presales and CAE project * Key Account Management of regional accounts like CNH, Streparava, Ducati, Piaggio, Lamborghini, Kohler, SDF,.. * Sales strategy for multimillion opportunities handle with C-level executive

* Sales territory manager for simulation software BU (region: Italy, Turkey, Switzerland, Spain, South East Asia, Australia) * KAM Fiat-Chrysler

Project consultant for Mercedes Benz Technologies at Daimler AG Sindelfingen (OBD of the PM sensor) Project consultant for AVL Software and Functions Regensburg (OBD)

Business Developer for Altran Automotive in Continental AG location Regensburg

Function developer and tester in exhaust gas after treatment team for Diesel Engine (@ Siemens VDO Regensburg -Germany) Sensor NOx developer (@ Continental Regensburg -Germany) Turbocharger developer (@ Continental Mechanical Component Roding -Germany)

Thesis work: Evaluation of system tolerance in a Common Rail. System Integration team Ford Europe for Diesel Engine (Regensburg -Germany)

Thesis work: Automotive reliability tests: study of road tests and client network data. Crash test program team, vehicle department, (Maranello -Italy)

Sales Management 1-2, Marketing mngm, "East/ West", Mktg Research, Brand mngm, Going to the Market, Price Strategy, Channel mngm, Strategic Mktg, International Mktg, Finance, Integrated Mktg Communication, Digital Enablers, Negotiation, CRM and Business Intelligence, Mktg Creativity and Innovation