Florian Zaskoku

Mainly responsible for the Dexcel Pharma (DE) corporate website and medical platforms. Project lead for European digital transformation and restructuring marketing channels. Implemented a scalable tracking infrastructure across all websites and social media for full data transparency. Transformed untracked legacy campaigns into data-driven performance marketing models with clear ROI optimization and revenue attribution.

Mainly responsible for Gerresheimer.com & CentorRX digital marketing (global HQ team). Project lead for the worldwide webshop rollout (Shopware 6), website integration following the €800m Bormioli Pharma takeover, and alliance-for-rtu.com (multi-billion dollar stakeholders). Managed catalog migration (Magento/Sanity to Shopware), website redesign, global digital business cards, newsletter automation, web/app CI standards, and digital marketing campaigns (SEO, SEA, banners).

Specialized in SEO/SEA Expansion of the online presence of international and national customers (100M+ e-commerce revenue). Supervision of the relaunch of the own website.

Specialized in Social Media Marketing & Community Management. Building a B2C brand and positioning in the market. After I was able to increase the B2C brand's customer base by 300% in 2 years, I also devoted myself to the B2B brand in a management position

Programming of extensions for the e-commerce platform Shopware 6

Tech-driven from day one. I developed a passion for software architecture at the age of 12, teaching myself Java and exploring application design. By 14, I launched my first public software projects, ultimately scaling them to over 70,000+ downloads within two years. This early experience in building and deploying digital products shaped my analytical mindset and taught me how to bridge the gap between technical execution and user value.