Francisco Javier Gonzalez

Management of P&L of the countries. Opening the market and getting 20% Market share, 2nd brand in 2 years. Team management. Annual contract negotiation: , Direct Big accounts, Distributors, Sales Staff. Channel management, strategy and commercial policy definition. new business opportunities. Market Analysis. Budgets and forecasts.Kpis and P&L. Off and Online introduction of the brand in the markets Spain and Portugal.

Country Manager Spain & Portugal. (Cosmetique, Electro beauty and hair accessories.) . European leader accessories, beauty and electro beauty.Contract negotiations: Food, electro, perfumeries. Open main retailers in one year off/online .Brands Demeliss-Saint Algue, Franck Provost,Jean Louis David,HQ -MDD , Oem Brands Categories of cosmetic and hair accessories. Channel management, strategy and commercial policy definition. New business opportunities. P&L, Kpis and action plans. Marketing campaigns.

National Key Account Spain for SVP Europe. . (Sewing Machine world lider) managing Sewing, ironing and vacuum cleaners categories with the brands Singer, Husqvarna Viking and Pfaff. Reporting to the headquarter in Italy. Increased sales 15% + mass margin + 23%. Contract negotiation: off/online and Promotional Market. KA and agents team. Objectives/incentives, KPIS & P&L. Control company policies. Coordination with Logistics, finance. Commercial strategy d. Channel management .Forecasts & Budgets.

Reporting to the Commercial Finance Team in Paris: sales, average prices, market shares, margins, costs of opportunity, budgets, forecasts and defining new schedules and tools to increase efficiency. Rebates, Credits. Negotiation with Data Market Suppliers: GFK .Developed tools and reports for the rest of departments. Extract exact and reasonable conclusions to orientate marketing,sales action,finding opportunities to develop . Budget/ forecast.

Team leadership: four product managers, delivering efficiency and orientating goals. Market share +30% and sales + 40 %. Created new ways of display , catman in stores,. Developed free service concept. Planograms expertise. National and International negotiations. Ranges definition, price policy, marketing in stores and online. Market share .Competitor.Benchmark. Implementation of new products and ranges, own brands development. kpis, sales, asp, average ticket value, cross selling, margin, aging, stock.