Haris Raza

Portfolio of 900 SKUs worth PKR 16 Billion, exceeding revenue target KPIs by 20%. Renegotiated contracts, achieving 8% volume growth and PKR 200 Million income growth. Increased delivered business sales by 37% through collaboration with partners like Nestle, Friesland Campina, Fauji Foods and Haleeb. Developed Metro’s Own Brand in Milk and Eggs, achieving 4% higher profitability compared to category averages. Locked a Govt. Project Contract worth PKR 4 Billion for milk delivery to 3,500 schools.

Oversaw a portfolio of PKR 7 Billion, with 700 SKUs, 50% of the non-food division. Maintained seasonal assortment availability amidst stock shortages through opportunistic buying, fostered by curated relationship with essential suppliers. Optimized product assortment, resulting in a 40% growth in sale-per-SKU, enhancing the sales conversion rate. Led the launch and execution of Electronics Gala (a key event contributing to 60% of annual sales), which achieved an unprecedented 30% year-on-year growth.

Devised roadmap for the Wine & Spirits category launch, projected to account for 25% of total Food Sales. Expanded the portfolio by 200% with assortment by Heinz, Knorr Professional, Nestle Professional, Lee Kum Kee etc. Conducted bi-monthly assortment rationalization to reduce low performing SKUs by 15%. Initiated Organic Certification Project to tag and display ‘BIO’ on Product Display Pages of 50 relevant assortment.

Project on guidelines for implementation of warehousing model for non-food goods. Performed diagnostic on potential opportunities and challenges for developing HoReCa business for Beverages category, at Metro Pakistan. Roadmap for Wine & Spirits at Metro Markets Gmbh. SOPs & procedures, for obtaining "BIO-Certification" for Food Category at Metro Markets. Inducted Drop-Ship Vendor into Food Category, at Metro Markets Devised Customer Navigation for Plants category within Food segment, at Metro Markets

Helmed a portfolio of PKR 5 Billion, which consisted of 90+ Suppliers. Boosted sales by 18% through partnerships with English Biscuits Manufacturers, Unilever, Tapal, Candyland, Hilal etc. Elevated Trade segment sales by PKR +100 Million per month by doubling the business of Unilever and Candyland. Improved overall sales margins by 2% in non-trade through a boost in profitability of assortments from Mondelez, Candyland, and PepsiCo by over 10%.

Oversaw portfolios worth PKR 12 Billion, with over 100 Suppliers and approximately 3,000 SKUs. Executed the annual Electronics Gala Project achieving 24% growth and generating 50% of the annual sales. Increased electronics sales by 40% by introducing brands like GFC, Philips, and Gree. Negotiated seasonal stock returns, freeing up 10% of working capital from the electronics department. Formulated a Joint Business Plan with CocaCola, increasing their monthly sales by 40%.