Francisco Guerra

Bis 2016, Assistant Brand Manager, Pernod Ricard España
Madrid, Spanien

Fähigkeiten und Kenntnisse

Marketing
Social Media Marketing
Content Marketing
Performance Marketing
Marketing & Sales
Internet Marketing
E-Mail Marketing
E-Mail-Marketing
Strategy
Strategic planning
Marketing strategy
Branding
Brand awareness
Brand strategy
Branch
Budget Management
Marketing budget
Media
Media Marketing
Media Management
Analytics
Google Analytics
Google Ads
Social Media Advertising

Werdegang

Berufserfahrung von Francisco Guerra

  • Bis heute 4 Jahre und 9 Monate, seit Nov. 2020

    Regional marketing specialist

    Sports Direct

    Lead the expansion of the Sports Direct business model in Spain, Portugal and Cyprus from a marketing point of view, successfully opening more than 15 shops in 1 year. lead the marketing strategy in these countries achieving the objectives of increasing brand awareness and sales. Focus on business growth through creative excellence within Paid Media activations and key partnerships. Lead the creation, development and execution of marketing plans to enhance brand development. Apply the global brand strategy

  • 2 Jahre und 2 Monate, Jan. 2018 - Feb. 2020

    International Brand Manager

    Dr. Martens - Airwair International Ltd

    Lead the global brand strategy for Dr. Martens, Hunter and Fred Perry in Spain and Portugal, achieving significant brand awareness and sales growth during the period, especially Dr. Martens. Together with my team, create and execute B2B and B2C marketing and communication strategies, working hand in hand with our clients to understand their needs in order to be more effective in the strategies.

  • 8 Monate, Juni 2017 - Jan. 2018

    Graphic Designer

    Fronda

  • 1 Jahr und 1 Monat, Juni 2016 - Juni 2017

    Assistant Brand Manager

    Iberia Express

    Management, execution and monitoring of co-marketing campaigns. Support in the definition of new products. Support in the preparation of documents: briefing, presentations, documents for the implementation of campaigns, etc. Direct contact with airports, tourist offices, partners, institutions... Management in the organisation of external and internal events. Management of corporate material, merchandising and stock control.

  • 1 Jahr und 3 Monate, Mai 2015 - Juli 2016

    Assistant Brand Manager

    Pernod Ricard España

    Budget control Invoice tracking, stamping and archiving Translation support Media planning Major events Tastings and training in HORECA channel Promotions in large food channel accounts Branding Packaging Preparation of briefs Execution and monitoring of projects Market monitoring, control and analysis (Nielsen)

Ausbildung von Francisco Guerra

  • Bis heute 3 Jahre und 11 Monate, seit Sep. 2021

    Digital marketing and Ecommerce

    ThePower Business School

  • 4 Jahre und 9 Monate, Sep. 2010 - Mai 2015

    Martketing and Advertising

    ESIC Business and Marketing School

Sprachen

  • Englisch

    Fließend

  • Spanisch

    Muttersprache

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