Francisco Guerra

Lead the expansion of the Sports Direct business model in Spain, Portugal and Cyprus from a marketing point of view, successfully opening more than 15 shops in 1 year. lead the marketing strategy in these countries achieving the objectives of increasing brand awareness and sales. Focus on business growth through creative excellence within Paid Media activations and key partnerships. Lead the creation, development and execution of marketing plans to enhance brand development. Apply the global brand strategy

Lead the global brand strategy for Dr. Martens, Hunter and Fred Perry in Spain and Portugal, achieving significant brand awareness and sales growth during the period, especially Dr. Martens. Together with my team, create and execute B2B and B2C marketing and communication strategies, working hand in hand with our clients to understand their needs in order to be more effective in the strategies.

Management, execution and monitoring of co-marketing campaigns. Support in the definition of new products. Support in the preparation of documents: briefing, presentations, documents for the implementation of campaigns, etc. Direct contact with airports, tourist offices, partners, institutions... Management in the organisation of external and internal events. Management of corporate material, merchandising and stock control.

Budget control Invoice tracking, stamping and archiving Translation support Media planning Major events Tastings and training in HORECA channel Promotions in large food channel accounts Branding Packaging Preparation of briefs Execution and monitoring of projects Market monitoring, control and analysis (Nielsen)