Thu Nguyen

Studentin, Master of Science - M.S., Technische Hochschule Mittelhessen

Fähigkeiten und Kenntnisse

Analytical Skills
Analytics & Reporting
Attention to Detail
Business English
Communication
Community Management
Email Marketing
Content Creation
Content Marketing
Event Planning
Fast-Moving Consumer Goods (FMCG)
Content Strategy
General Administration
Customer Satisfaction
Google Ads Search
Digital Marketing
E-Commerce
International Marketing Research
Incentive Marketing
International Sales Management
Innovation and Change Management
Key Performance Indicators
Intercultural Communication
Original Research
Marketing
International Business
Paid Media Management
Marketing Campaigns
International Marketing
Performance Marketing
Microsoft Excel
Point of Sale (POS) Systems
Microsoft Office
Skilled Multi-tasker
Microsoft PowerPoint
Social Media
Presentation Skills
Microsoft Word
Presentations
Social Media Content Creation
Negotiation
Project Management
Social Media Project Management
Research
Social Media Strategy
Sales
Strategic Management
Sales and Marketing
Strategic Thinking
Sustainability
Teamwork
Trade Marketing

Werdegang

Berufserfahrung von Thu Nguyen

  • 3 Monate, Juli 2025 - Sep. 2025

    International Business Ambassador Program

    ESA Elektroschaltanlagen Grimma GmbH

    DAAD-funded research project - Leipzig University • Presented market insights and proposed market entry recommendations during the internationalization hackathon. • Identified potential partner for expanding to the Southern Vietnam market.

  • 5 Monate, Apr. 2025 - Aug. 2025

    Marketing Project (short-term)

    Tinti GmbH & Co. KG

    • Developed and executed a data-driven social media strategy, producing brand-compliant and creative content (reels, stories, graphics, copy) to boost brand awareness and engagement. • Managed 5+ giveaway activations and implemented targeted ad campaigns, leading to Instagram growth from 50 to 1,900+ followers (~4000% increase) and Facebook reach up by 300% within weeks. • Built a scalable paid ad setup, optimized campaigns via A/B testing, and created a comprehensive handover protocol for future activities

  • 2 Jahre, Nov. 2021 - Okt. 2023

    Sales Management Trainee

    Unicharm Corporation

    • Developed skills in trade marketing, sales, e-commerce and modern trade to be a self-motivated manager. • Analyzed data for strategy and operational optimization. • Proposed strategies to enhance revenue. • Increased product visibility by 15% in a competitor project.

  • 3 Monate, Aug. 2021 - Okt. 2021

    Marketing and Communications Intern

    Grant Thornton Vietnam

    • Enhanced brand awareness on website, Facebook, LinkedIn, YouTube. • Contributed to publications and internal communications. • Assisted with event logistics, materials, and email marketing. • Collaborated on creative brand promotion with marketing team. • Boosted social media engagement by 10% through content and campaigns.

  • 3 Monate, Aug. 2021 - Okt. 2021

    Account Intern

    MVV SnP

    • Researched brand positioning and consumer behavior for targeted content. • Collaborated on campaigns to boost online/offline traffic. • Built customer management and media campaign skills.

  • 4 Monate, Juni 2020 - Sep. 2020

    Marketing Intern

    Nhat Hai New Technology (OIC New)

    • Managed Facebook ads for Dietary Supplement promotion. • Collaborated with the marketing and packaging design teams. • Increased product visibility and engagement via social media strategies.

Ausbildung von Thu Nguyen

  • Bis heute 2 Jahre und 6 Monate, Okt. 2024 - März 2027

    Master of Science - M.S.

    Technische Hochschule Mittelhessen

    Currently enrolled.

  • 4 Jahre, Sep. 2017 - Aug. 2021

    Bachelor's degree

    Foreign Trade University

    "RING THE BELL 2019 - FIRST SEASON" ("RUNG CHUÔNG VÀNG 2019 - MÙA ĐẦU") Administrator of Specializing department (March 2019) - Create and filter questions set for contestants. - Support academically for the script and call for sponsors. "SHINING FULL-MOON 2019" ("TRĂNG RẰM TỎA SÁNG 2019") Voluntee

Sprachen

  • Englisch

    B1-B2 (Gute Kenntnisse)

  • Deutsch

    B1-B2 (Gute Kenntnisse)

  • Vietnamese

    C2 (Verhandlungssicher / Muttersprachlich)

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