Francisco Martins

Desarrollé sistemas de identidad visual para un portafolio diverso de marcas globales como Coca-Cola, Nestlé, Luxottica, Her2DX, Viladecans, Cacaolat, FuzeTea y Barcelona Activa, transformando su comunicación visual y potenciando su posicionamiento de mercado. Colaboré con equipos multifuncionales para desarrollar soluciones de diseño estratégico que se alinearan con los objetivos comerciales y las pautas de las marcas.

While at Conca Organics, I had the opportunity to conceptualize and redesign the evolution of their existing visual identity to reposition the brand in the market. To achieve this, I started with holistic research and created a landscape of possible opportunities to approach. This process ensured that the direction we were taking was the right one. I executed the new brand strategy through graphic compositions, packaging, and ad campaigns.

I founded Nine Editorial in 2012, and since then, I’ve worked on the full range of the publishing process: graphic editorial, book cover design, editorial coordination, and graphic design services: Branding, packaging, online and offline design.

Design and execute packaging projects and a book for the Hamburg Press Agency.