Franziska Sophie Krueger

Lead the execution of global product launches, ensuring timely market entry and alignment with business goals. Collaborate with product management and clinical research to shape go-to-market strategies. Develop and implement global sales, marketing, and digital initiatives to enhance customer experience and drive product adoption. Track product performance metrics post-launch, manage digital tools for data analysis, and provide strategic leadership tasks to optimize product success and market growth.

Managed field sales activities by implementing targeted sales and marketing strategies for the Orthopaedic Instruments portfolio across Bavaria, achieving significant market penetration and driving 90% revenue growth in the region. Led high-stakes negotiations with over 70 key stakeholders, including chief surgeons, hospital management & biomedical engineers to secure long-term partnerships and successful product placements. Served as the product specialist, providing expert consultation at industry fairs.

Supported field sales operations in Bavaria-North for Orthopaedic Instruments, driving revenue growth through targeted sales activities. Assisted in product applications and conducted negotiations with key hospital stakeholders, including surgeons and procurement departments. Earned the medical-device-consultant certification by participating in comprehensive training programs on professional sales, product knowledge, and negotiation techniques.

Supported product range focused on Immunochemistry & Haemostasis. Bachelor Thesis: "How to Assess Market Attractiveness: A Case Study of Market Expansion in an IVD Company"

Specialization module: Sustainability

Specialization module: Biomechanics. Thesis: “How to assess market attractiveness – an IVD company looking for market expansion” with Sysmex Europe GmbH ; Grade 1.5