Dr. Emil Cristian

• Spearheaded global launch planning for 5 high‑priority assets in the pipeline, build Global Launch Plans together with the global cross-functional teams, run the Launch Activation Workshops, update the Global Launch Plans on a monthly/quarterly basis, prepare the launch plan updates, and run the Launch Team Meetings • Support the leadership and the Global Product Teams with the Commercialization & Launch Committee (CLC) process and lead by organizing the monthly review meetings; updated and streamline

• Refreshed the Global LE Framework with updated best practices and internal processes • Worked with the Global functions to capture the most recent best practices and internal processes • Led the LE team through restructuring while safeguarding launch readiness for priority assets

• Worked with cross-functional Global Product Teams to develop and advance the Global Launch Plans for >10 core assets, spanning across Neuroscience, Dermatology, Oncology, Transplant, Vaccines, GI, devices and diagnostic tools • Drove regular Global Launch Plan updates with all functions; chaired cross‑functional Launch Team Meetings for pipeline assets. • Organized and led regular cross-functional Launch Team Meetings for each of the pipeline assets

• Led the implementation of Shire's Launch Excellence process across the entire Shire portfolio and across all geographies • Partnered with the Global Franchises and the Regional stakeholders • Worked with the country teams to develop and implement successful end-to-end cross-functional Launch Plans - >50 Country Launch Activations • Supported the country teams with their Launch Management process, particularly with their preparation for the Launch Go / No Go reviews • Expanded competencies into Global Prod

• Executed the launch of NATPAR in the EU • Prepared the EU launch event for NATPAR and the Shire participation at the European Congress of Endocrinology, working within a cross-functional team and developing 2 very successful scientific satellite symposia and a large area booth • Developed the branded product website for EU • Developed promotional materials • Managed a successful collaboration with numerous external agencies Recognition Award for supporting the launch of NATPAR in EU

Creative Leadership

Project Management

Innovation Driving Performance

Strategic Management of Human Resources

Competitive Strategy

General Medicine