Frédéric Gauthier

Having the experience of managing marketing in its whole including for this typical job print management process of POS, commercial print and working within a multi-product environment, I have the ability to demonstrate my knowledge and provide my company with the best service an integrated marketing services I can bring.

Marketing, E-Marketing Strategies, Project Management, Analysis, Audit, Monitoring Head of sales for the German and Swiss market, On- and Offline Marketing, E-commerce and e-marketing Expertise, Monitoring, Coordination, Reporting, Analysis Management, Institutional Communication, Metrics, Performance Measurement, Coordination with internal and external partners

Direction and management of project development from beginning to end. Definition project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders. Planing, execution, and finalizing projects according to strict deadlines and within budget. Definition of project’s objectives, overview of quality control throughout the project’s life cycle

Providing in-depth market, industry and competitive analysis and positioning Developing pricing and packaging strategies Working closely with the sales team to develop sales tools and training Developing and manage customer care programs Working with the team to develop innovative marketing programs and show event campaigns Developing content for product and company collateral

Marketing Plan Customer loyalty projects Definition and Website Management Definition of the Corporate Identity

Organisation events and projects Organisation and management ticketing / sales Planning and developing advertising campaigns Customer loyalty projects Correspondence and other communications

Master in International Management and Marketing