Frederik Pénot

• Leader of the typical corporate marketing disciplines, also including Social media, Costa Club loyalty program and Strategic partnerships; functional leadership of the Country Marketing Directors. • Definition of Corporate marketing goals, strategies, annual marketing plan and budgets in interaction with Pricing / Revenue Management, Country Teams and PR.

• Country Manager for France, running the 3 business segments (Overnight guests in Resort, Day visitors in Parks and Annual Pass) representing together half of the yearly park attendance and about € 400 M turnover. 2 records years achieved in a row. • Definition of integrated marketing and sales/distribution strategies, related tactics, annual operating plans, organization and budgets. • Launch of DLP’s 20th anniversary, definition of messages and offers.

• Launch and management of the 2 new business segments “Paris Tourist Market” and “Offsite Disney Destination Market” accounting for 20% of the yearly park attendance. • Negotiation and implementation of partnerships with French tourism institutions and major transporters: Disney Family Trains with SNCF, continuity of direct train service from London to the Park with Eurostar, Air France Flying Blue loyalty program. • Management and development of the 3 in-house tour operator activities

• Country Manager for Germany and Austria accounting for about 7% of park attendance. • Leader of the annual plan and its implementation, interface with the corporate functions in France. • Commercial negotiations with major German tours operators DER and Neckermann while simultaneously pushing direct sales and a closer relation with retail networks.

• Project Manager on various assignments including the diagnostic of DLP’s Marketing & Sales performance in Germany, Long-term Resort accessibility planning, Business planning for real estate development, DLP 5 years’ plan.

• Strategic planning for a flag carrier including cabin and cockpit crew sizing. • Redesign of commissioning scheme for a major European airline to increase its steering effect on travel agencies. • Assisted major French energy companies to prepare for deregulation and competition.