Gábor Szabolcs Szabó

- Lead 10-person team; budget & volume P&L ownership across all online acquisition processes. - 8× growth in online consumer lending with rising profitability (CAC ↓, approval rate ↑). - Partner program with variable remuneration; onboarded & optimized cooperations. - Implemented automated measurement & reporting to optimize ad spend and call-center load. - Launched online insurance and existing-customer comms (upsell/cross-sell). - Marketing analytics foundation: attribution, dashboards, KPI governance.

- Managed 9-person CX/CRM team; owned CRM & online acquisition E2E. - Delivered website relaunch, new direct-marketing strategy, and sales salary calculation engine. - Established standards & best practices to raise efficiency; grew partnerships. - Full budget & turnover responsibility.

- Owned technical implementation for CRM (mail, email, telesales, SMS, online banking). - Managed 2 external dev partners; built & led analytics capability.

- Ran CMS, SEA/SEO, affiliate, social; developed new partnerships; budget & turnover responsibility.

- Project-managed analytics initiatives; QlikView collaboration; hiring & mentorship; CRM planning.

- Rolled out QlikView; built mailing/SMS/telesales strategy. - Integrated 3 portfolios post-acquisition; designed deduplication logic. - Built fraud detection (customer-similarity) and multiple web apps/automations.

- Santander High Potential, exchange program Mundo de Santander

- Automated reporting; built SAS code generator; auto-generated monthly PPT pack.

- Implemented Capacity Management Process, ITIL Foundations, Six Sigma GB.

Internship as part of the JOSZEF Program

- Business process optimisation; delivered Excel/VBA trainings.

SEA/SEO, Social Media, Online PR, Affiliate Marketing, E-Commerce, Online Legal topics, Website design, Mobile Marketing

Business Informatics