Gabriela Labussiere

Drove marketing excellence and communication for the respiratory portfolio through integrated medical education and product positioning. Selected to join the Global Pipeline Strategy Team, supporting evaluation of rare-disease opportunities and portfolio expansion. Led the full restructuring of the patient support program from data governance to service improvement and experience optimization. Built forecasting models aligned with marketing and executive planning. Co-led the Women’s Network

Redefined brand positioning and campaign strategy for a mature cardiovascular portfolio, achieving double-digit growth and revitalizing market performance. Built long-term partnerships with KOLs and medical societies, strengthening brand credibility and contributing to clinical guideline updates. Designed and executed sales enablement strategies, including medical materials, scientific content and training to ensure message consistency and engagement.

Designed and implemented the corporate Brand Planning process, standardizing methodology across all pharmaceutical units and training over 100 marketers. Conducted 50+ market and competitive studies across multiple therapeutic areas. Presented strategic prospective analyses at national events with 400+ participants, fostering a forward-looking, innovative and data-driven marketing culture. Shared strategic insights and successful methodologies with European teams, strengthening cross-market collaboration.