Henna Harju

Direct marketing (CRM) at Europe's leading online platform for fashion • Creating newsletters • Weekly KPI reporting and performance analysis • Setting up A/B testing and conducting data analysis • Competitor watch and identifying local trends

B2B sales in an international performance marketing company. • Did market research for the Nordic markets, identified leads and contacted potential new partners • Offered optimization suggestions based on performance data for growing partnerships • Assisted with incoming inquiries • Performed quality checks for product feeds • Worked in close cooperation with other relevant departments (Quality Management, Sync, Marketing)

Identifying promising startups and helping them connect with corporations, accelerators, and investors through Valuer's startup platform. • Engaged with startups from all over the world • Gained insights into startup ecosystems • Hunted for new startups at entrepreneurship events, for example at Slush Helsinki 2017

Administrative work at the Kuula Institute, a Learning Centre for Music and Dance (01.06.-02.07.2017) Customer service and assisting tasks at the Public Information Centre - Vaasa Citizen Services (24.07.-18.8.2017)

Assisting with the organisation of the spring forum for international affairs, an annual event organized by Finnish National Agency for Education and higher education institutions for personnel working with international affairs in higher education institutions.

Planning printed circuit board production. Tasks included choosing materials according to the customers' specifications, creating a production plan and scheduling the projects.

Customer service

Degree Programme in International Business. Core areas: International Strategic Management, International Marketing and International Human Resource Management. Courses completed include e.g.: • Internationalization Strategies of the Firm • Strategic Management • Banking course

Courses completed include e.g.: • Consumer Behavior • Leadership, Change, Culture • Entrepreneurship: A Management-based Introduction • Unicert 1 Deutsch

Courses completed include e.g.: • MA Thesis Seminar • Management and Leadership • Organisational Communication • Project Management

Courses completed include e.g.: • Visual Cultures of Knowledge • Social Exclusion and the Roma in Central Europe • Beyond cyberutopia: Internet, society and politics • Intercultural Workshop "Studying at an international university"

Graduated 02/2017 Major: Communication studies B.A. Thesis "Crisis Communication on Social Media" graded as very good (4/5) Courses completed include e.g.: • Communicating in the Digital World • Professional Communication • Technical Communication