Gabriela Mais

• Responsible for managing the brand’s websites and landing pages • Planned the content for Senior’s social networks • Created real-time content during events coverage • Briefed and programmed email marketing campaigns • Managed website performance and paid media • Helped in the implementation of strategies such as inbound marketing and lead scoring • Engaged in creating digital strategies for projects in other areas, such as M&A, Innovation and HR

• Responsible for writing the description for all the brand’s products, supporting the marketing team as well with blog posts and banner ad copy. • Managed product registration and stock through SAP Hybris platform. • Helped solving issues from the Customer Service Center. • Tested the website for bugs and usability optimization.

• Generated content for blog and social media. • Monitored and interacted on social media. • Managed the website and product registration.

Planned and taught a 6-hour workshop about impactful PowerPoint presentations, focusing on concepts, design, useful tips and techniques for retention of information to reach the target audience.

Was one of the invited instructors for the first in-company training program by employees at Senior. Gave 7 classes for approximately 70 people about analytics concepts, analytical mindset and data visualization.