Galina Schneider (Moiseenkova)

Angestellt, Head of Campaign & Ad Management, Ströer Gruppe
Köln, Deutschland

Fähigkeiten und Kenntnisse

Digital Marketing
Mobile Marketing
business development
sales
Mobile user acquisition
online marketing
team management
project management
marketing
partner management
copy writing
brand management
online gaming
Performance Marketing
M-Commerce

Werdegang

Berufserfahrung von Galina Schneider (Moiseenkova)

  • Bis heute 6 Jahre und 2 Monate, seit Juli 2019

    Head of Campaign & Ad Management

    Ströer Gruppe

    • Managing full-scope Customer Success Activities across mobile marketing division, incl. LTV targets, customers' health score, effective product adoption, churn reduction, etc.; • Responsible for 6-digit monthly budgets with top customers; • Implementing and analyzing strategic Business Development and Post-sale strategies; • Ensuring constant improvements and customer success focus across the organization.

  • 1 Jahr und 6 Monate, Jan. 2018 - Juni 2019

    Head of Global Distribution & Client Services

    Ströer Gruppe

    • Overseeing global Campaign & Ad Management • Responsible for driving revenues across Client Success and Distribution divisions, teams set up, growth & retention; • Managing an international team of over 10 people within Account Management, Distribution and Regional Supply Sales; • Strategic Account Development, Supply & Demand (Forecasting, Sales, ROI and Performance, Revenue Targets).

  • 1 Jahr, Jan. 2017 - Dez. 2017

    Head of Global Advertiser Management

    Ströer Gruppe

    • Responsible for the Client Success division, team set up, growth & retention of global portfolio; • Strategic Account Development (Forecasting, Sales, ROI and Performance); • Managing an international team of 5-10 people, incl. cross-functional work with Sales, Finance, Distribution and Project Management.

  • 9 Monate, Mai 2016 - Jan. 2017

    Associate Director of Advertiser Relationships, Performance Marketing

    glispa GmbH

    • Responsible for revenue, growth and retention of complete client portfolio in India, Russia & CIS, Middle East, SEA; • Leading forecasting and strategic development across target markets and different mobile verticals; • Managing the team both in terms of human resources and profit perspective; • Working cross-functionally with various teams (sales, operations, product, etc.) to execute successful campaign promotions WW.

  • 1 Jahr und 5 Monate, Jan. 2015 - Mai 2016

    Senior Manager of Advertiser Relationships, Mobile Marketing & UA

    glispa GmbH

    • Supervising digital marketing activities in emerging markets (India, MENA, Russia & CIS), incl. market strategy, demand growth, business development, etc. • Building and sustaining strong business relations with key international advertisers in mobile space across all verticals • Devising the strategy and the implementation plan for variety of UA marketing campaigns (CPC, CPI, CPL, etc.) incl. key actions, budget allocation, media planning, KPIs, etc.

  • 1 Jahr und 6 Monate, Aug. 2013 - Jan. 2015

    Account Manager, Mobile User Acquisition

    glispa GmbH

  • 2 Jahre und 1 Monat, Aug. 2011 - Aug. 2013

    Program/ Project Manager, Segment Team Lead

    Avira

    • Setting key objectives and KPIs for the team within Channel Partners slice • Planning and supervising program-level activities and preparing complex projects roadmap from briefings, design and development to production with further results’ evaluation • Planning and scheduling project goals, milestones, time lines, budget, allocating resources, etc. • Liaising with the various stakeholders & beneficiaries of the projects • Supervising sales/marketing campaigns and Partner communication

  • 1 Jahr und 7 Monate, Feb. 2010 - Aug. 2011

    International Business Development Manager

    First Title CEE

    • Market research for new commercial projects in CEE/SEE countries • Partnership building and active case monitoring of +50 live leads • Business Development support with “initial-pre-sales” and new clients acquisition • Case administration of new “files” through Sales Force (CRM) • Participation and assistance in thematic events

  • 1 Jahr und 6 Monate, Sep. 2008 - Feb. 2010

    Marketing & Business Development Lead

    Realore Studios

    • International business development with a focus on distribution channels, advertisers, strategic partnerships, etc. • Marketing strategy and execution, UA campaigns management • Project Management for the website www.realore.com and gaming community from scratch (managing a team of 4 people), incl. further analysis, localisation and support

Ausbildung von Galina Schneider (Moiseenkova)

  • 4 Jahre und 11 Monate, Okt. 2003 - Aug. 2008

    Linguistics, Philology and Social Sciences

    University of Warmia and Mazury in Poland

  • 3 Jahre und 10 Monate, Sep. 2003 - Juni 2007

    Slavonic Philology and Journalism

    Russian State University of I. Kant

Sprachen

  • Englisch

    Fließend

  • Polnisch

    Gut

  • Russisch

    Muttersprache

  • Deutsch

    Gut

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