Geert Van Lantschoot

Manage the global sales and marketing teams of Tribù. increased sales by 10% and profit by 15% . Initiated the digital transformation process of the company impacting all departments .

Managed the sales of the European country managers, developed a new retail concept, acquired a service company in the process of developing this new concept.

Driving sales growth within EMEA with a team of 5 country managers. Developing the sales organization that is selling an expanding product range into new distribution channels. Transformed sales areas managed by distributors into own sales offices and areas operated through agents into wholly owned sales teams. Started up an European web shop.

Grew sales in Europa and Russia with a team of 2 country managers, distributors and German agent team. Created marketing material for the area, managed the KitchenAid brand and co-developed European products together with the US category business managers. Manage inbound sales and international field sales teams (13 direct reports) Managed the marketing team (direct report) Develop with the mgmt team Long Range Plan and Profit Plan. Sales growth 2004 – 2009 exceeding 20% avg. per annum.

Lead the export department of a German manufacturer of different types of dispensing solutions within EMEA with own sales offices in UK and France. Active in business development by selecting new distributors. Managed Key Accounts and OEM manufacturers ( Georgia Pacific, Kimberly Clark, ...)

Managing a small distributor organisation (5 people ) in selling data cabling products: Data cables( copper and glass fiber) , connectors , routers , switches hubs, WIFI installations in the Benelux Area.

Initiated the marketing department in a company manufacturing synthetic textiles for fashion and technical applications. Introduced a customer information system to manage the agents in Europa.

Pioneered to set up a global distributors network (outside of Europe) for a manufacturer of high end decorative framed mirrors. Setting up pricing, contracts, support programs

Sales of copiers to key accounts in Belgium.

Marketing

Chinese language and culture