Gennady Kostin

Built connections with new customers in Eastern Europe. Offered technical consulting to customers on power semiconductors, gate drivers, busbars and cooling. Organized company participation at InnoTrans and other fairs. Gained experience working with international clients and developed intercultural skills.

Organized project-focused technical sales to key customers in industrial, automotive, transportation and energy market sectors with focus on motor control and auxiliary inverters. Helped optimise system performance and costs. Provided application support and troubleshooting. Won design-ins for power components made by Infineon, Mitsubishi, Power Integrations, Electronicon, Mersen, LEM. Developed original marketing materials, product-dedicated websites. Led a group of field application engineers.

Run technical sales to local customers with focus on automotive, industrial and telecom segments. Managed key accounts. Led the local team of sales and application specialists. Built relations with customers and suppliers. Organized company participation at local electronic fairs (e.g., ExpoElectronica, ChipExpo). Reached the sales volume of 30M euro as an RSM.

Provided application support to local customers and distributors on microcontroller, DSP, Analog and Sensor products by Motorola. Developed and implemented marketing programs, organized technical seminars, created original collaterals. Prepared and held technical presentations.

Designed microcontroller-based data acquisition systems (analog front-end, power stage, microcontroller, Assembler programming). Designed hardware development tools for microcontrollers at the Motorola University Lab. Provided technical support to industry engineers on Motorola digital and analog components.