Georg Hetland

Developed and established a structured sales process for the acquisition of new partners | Identified new partnership potentials and conducted proactive market outreach | conceptualized and designed tailored partnership proposals in close cross-functional coordination with relevant departments | Successfully negotiated and secured new sponsorship partnerships on C-Level | Managed the commercial execution and marketing of the national basketball cup final TOP FOUR 2026

Independently planned and executed 39 multi-day corporate events and targeted brand activations within the framework of the UEFA EURO 2024 | Steered the complexity of 19 clients from 8 countries and simultaneous events through cross-functional collaboration within the overall stakeholder structures | Maintained full commercial oversight through responsible budget tracking and vendor cost management for all client projects | Managed on-site operations and the execution of sponsorships at the Paris 2024 Olymp

Provided strategic consulting to corporate clients regarding sports sponsorship and brand placement | Brokered and facilitated national and international partnerships across sports and Esports | full commercial and marketing responsibility for the national Esports league 'Prime League'

Conducted data-driven analyses across pre- and aftersales to optimize partnership performance | Conceptualized brand activations and fan engagement initiatives for Esport assets | Developed customized pitch decks, proposals, and analytical business cases to support the sales unit

Office Administration | Ticketing & Merchandising | Customer Service & Troubleshooting | Match Day Implementation

Match Day Preparation & Implementation | Customer Service & Troubleshooting | Preparation & Implementation of Sales Campaigns

Student exchange

Student Exchange