Dr. Bianca Maillard


Employee, Senior Program Manager, Strategic Programs, Google Cloud EMEA, Google Switzerland GmbH

Zürich, Switzerland


Digitale Transformation
Online Marketing
Business Development
Internationale Erfahrungen in den Bereichen Verlagswesen
Medien und Sport
TV- und Radioproduktion
New Media
Business Development und Sportmanagement
Social Marketing
Digital Marketing
Website Traffic Analysis
Digital Strategy
Digital Consulting
Kommunikations- und Organisationstalent
ein gutes Durchsetzungsvermögen sowie Begeisterung für Medien und Sport.


Professional experience for Bianca Maillard

  • Current 7 months, since Apr 2021

    Senior Program Manager, Strategic Programs, Google Cloud EMEA

    Google Switzerland GmbH

  • Current 2 years, since Nov 2019

    Strategy Lead, Global Product Partnerships (News, Web & Publishing)

    Google Inc.

  • 1 year and 11 months, Jan 2018 - Nov 2019

    Senior Manager New Business Sales, Central Europe

    Google Germany GmbH

    Lead, motivate and empower the Central Europe New Business Sales Team for Google´s Marketing Solutions.

  • 4 years and 3 months, Sep 2015 - Nov 2019

    External Lecturer

    International School of Management

    Lecturing Bachelor & Master Courses in the fields of: - International Marketing & Finance - E-Commerce - Online Marketing & Social Media Other responsibilities: Evaluation of Bachelor and Master Theses

  • 3 years and 3 months, Oct 2014 - Dec 2017

    Senior Business Development Consultant, DACH

    Google Germany GmbH

    I am responsible for establishing longterm partnerships with high potential brands in the DACH market. Together with my team I work on a limited number of new projects every quarter, consulting companies on digital transformation & business growth across all industries. Besides my core role I coach and mentor new colleagues, train other teams and work on global projects across teams and manage several stakeholders.

  • 1 year, Oct 2013 - Sep 2014

    Projekt Manager, Product Management & Social Media

    Axel Springer SE

    Product Management & Social Media - In charge of digital product development projects and managed digital marketing campaigns - Implemented new strategies and generated a customer audience of more than 40.000 users on facebook and increased app installs by 30%

  • 6 months, Apr 2013 - Sep 2013

    Werkstudentin Brand Marketing

    British American Tobacco

    - Participated in several digital marketing and sales projects for the brand Pall Mall

  • 1 year and 4 months, Jun 2012 - Sep 2013


    SCHICKLER Beratungsgruppe

    - Participated in international studies and projects, focusing on the Media Industry

  • 1 year and 6 months, Jan 2012 - Jun 2013

    Studentische Beratungsprojekte

    Hamburg Media School

    Numerous student consulting projects: RTL Group, Cologne (Apr-Jun 2013) - Developed a concept to reach Digital Natives for the broadcaster 'RTL interactive' Gruner + Jahr, Hamburg (Jan-Mar 2013) - Analysed successful mobile publishing strategies in Germany, Great Britain and the United States Norddeutscher Rundfunk NDR, Hamburg (Oct-Dec 2012) - Developed a sponsoring concept Langenscheidt GmbH & Co. KG, Munich (Jan-May 2012) - Analysed and developed a new business segment for the company

Educational background for Bianca Maillard

  • 1 year and 1 month, Mar 2020 - Mar 2021

    Executive Program (1 year), Leadership & Corporate Innovation (LEAD)

    Stanford Graduate School of Business

  • 2014 - 2020

    Doctorate degree

    Helmut-Schmidt-Universität Hamburg

  • 2 years and 1 month, Oct 2011 - Oct 2013

    MBA Media Management

    Hamburg Media School

    Abschlussnote: 1,7

  • 2 years and 11 months, Oct 2008 - Aug 2011

    Angewandte Medienwirtschaft

    Medienkademie Hamburg

    Abschlussnote: 1,3


  • German

    First language

  • English


  • French


  • Spanish


  • Portuguese


  • Italian



neue Erfahrungen


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