Dr. Bianca Maillard

Lead, motivate and empower the Central Europe New Business Sales Team for Google´s Marketing Solutions.

Lecturing Bachelor & Master Courses in the fields of: - International Marketing & Finance - E-Commerce - Online Marketing & Social Media Other responsibilities: Evaluation of Bachelor and Master Theses

I am responsible for establishing longterm partnerships with high potential brands in the DACH market. Together with my team I work on a limited number of new projects every quarter, consulting companies on digital transformation & business growth across all industries. Besides my core role I coach and mentor new colleagues, train other teams and work on global projects across teams and manage several stakeholders.

Product Management & Social Media - In charge of digital product development projects and managed digital marketing campaigns - Implemented new strategies and generated a customer audience of more than 40.000 users on facebook and increased app installs by 30%

- Participated in several digital marketing and sales projects for the brand Pall Mall

- Participated in international studies and projects, focusing on the Media Industry

Numerous student consulting projects: RTL Group, Cologne (Apr-Jun 2013) - Developed a concept to reach Digital Natives for the broadcaster 'RTL interactive' Gruner + Jahr, Hamburg (Jan-Mar 2013) - Analysed successful mobile publishing strategies in Germany, Great Britain and the United States Norddeutscher Rundfunk NDR, Hamburg (Oct-Dec 2012) - Developed a sponsoring concept Langenscheidt GmbH & Co. KG, Munich (Jan-May 2012) - Analysed and developed a new business segment for the company

Abschlussnote: 1,7

Abschlussnote: 1,3