Georges Mc Gregor

Best Water Technology is the leading water technology company supplying food, pharmaceutical and technical industries with pure and ultra-pure water solutions. The mission is to develop within a B2B-focused organization a B2C business generating additional revenue and creating the transverse brand federating group activities. Listings have been obtained in the main food, specialist and internet chains like Carrefour, Auchan, Darty, Amazon, etc...

Creation from scratch of the B2B and B2C drinking water filtration category on the French market. The french subsidiary of the Brita group grows from 5 to 50 Mio. Euros in 10 years. Definition of company strategy + operative execution incl. company structure. Personnal negotiation with key accounts. HR policy is introduced, processes and support functions are reorganized, SAP is implemented to ensure transparency locally as well as towards HQ.

Development of the consumer business on the Italian market. The subsidiary grows by 50% to 15 Mio. Euros in 2 years. Definition of the marketing mix in terms of products, prices, distribution, communication. Local transposition of Group global account management policy. Introduction of a private brand with Coop n°1 food chain. Implementation of processes and change management tools. Management of the local board. Public affairs / representation toward authorities.

Coordination of the South-Europe subsidiaries: - strategic objectives - global account management - P & L management Local implementation of central strategic objectives, operative tools, processes and HR policy. Reporting ensuring transparency toward Group Management.

Creation of the Consumer Products Division in B/S/H France, development of revenue by +33% to 10 Mio. Euros. Implementation of a multi-channel distribution strategy. First advertising campaign supporting small domestic appliances. Development of revenue by +33%.

Coordination of historically competing brands and teams. Coordination of trade policy. Coordination of product mix. Coordination of price mix. Coordination of communication. Coordination of sales teams.

Development of brand revenue to 50 Mio. Euros. Definition of product mix. Definition of price mix. Promotion plan. Communication campaigns.

Responsibility of area's revenues / implementation listings / negotiation with customers.

Participation to M&A projects and market development projects. Preparation of press conferences for the Board.