Gerda Arns Gonzales

Grupo RBS is a big media company in the South of Brazil. It’s a consolidated brand that since 1957 has been developing different media channels to the southern region – such as radio, TV and specially Newspaper. My dues in this company were to create and find new advertising opportunities specialy for their main newspaper’s website, Zero Hora. The job consists on planning media solutions for brands and agencies who would invest on advertising in our website.

Online media* campaigns planning, budgeting, publishing banners and digital ads. After their publication the ads’ performance should be monitored and optimized (considering CTR, CPC, etc), according to the campaigns' objectives. Building reports containing information about the campaign results, face its goals. *Including Display media, Google Adwords and Facebook Ads

Weekly calls and conferences with the agency to set/adjust the ads Media Plan (for the quarter), including TV, magazines, newspaper, and DM. Also we would define the most relevant products to announce on the ads during the week or quarter through meetings with Notebook and Desktop Placement and After that, I was responsible for sending the briefing document to the agency (Wunderman), with the specifications of the ads. The agency, after having the ads ready, would send them to us for approval.

Assistance for offline media campaigns budgeting, and publishing ads.