Giacomo Bertaina
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Giacomo Bertaina
- Current 10 years and 3 months, since Mar 2016
Vice President, Global Digital Enablement Center
Bridgestone
- Current 12 years and 9 months, since Sep 2013
VP, Group Director - Global Digital Lead
McCann Worldgroup
- 5 years and 7 months, Mar 2008 - Sep 2013
Digital Strategy Director
McCann Worldgroup
Regional strategic consulting including digital strategy, SEO, email marketing, digital KPIs and measurement, project management, online PR, social media and development of digital marketing best practices and training across Latin America, Africa & Middle East.
- 2 years and 1 month, Mar 2006 - Mar 2008
Director, Marketing Strategy & Services
Latin3, Inc.
Latin3 is the leading interactive marketing agency in US Hispanic and Latin American markets to Fortune Global 500 companies. - Development of interactive marketing strategies for new and existing clients while maximizing their ROI. - Management of team with responsibility for meeting revenue,
- 4 years and 7 months, Mar 2002 - Sep 2006
Marketing Manager
Del Val Publishing
Established US subsidiary of one of the largest commercial printing companies in Latin America and Spain from inception through successful operation. Developed international business strategy, obtained financing to acquire new digital printing technology, and developed sales and marketing plan. •
- 2 years and 6 months, Oct 1999 - Mar 2002
Branding Strategist
Nexgenix
• As internal management consultant, developed interactive marketing strategies to brand products for B2B and B2C clients including Del Monte, Citibank, Swatch, H&R Block, Delta, British Airways, Medscape, and GNeil. • Developed online competitive analyses and marketing benchmarks for clients in r
- 1 year and 3 months, Aug 1998 - Oct 1999
Brand Manager - Andean Region (Colombia, Peru, Ecuador, Venezuela)
Carrier Corporation - United Technologies Corp.
Managed creation and execution of all branding and marketing efforts for leading consumer goods brand Carrier. Conducted consumer and market research, launched new brand, diversified retail channels, and developed media strategies for consumer and business-to-business clients. • Increased market s
Ausbildung von Giacomo Bertaina
- 1 year and 2 months, Feb 2008 - Mar 2009
Digital Marketing
IE Business School
- 1 year and 6 months, Feb 1997 - Jul 1998
Administracion de Empresas
INCAE Business School
Marketing Internacional
- 7 years and 1 month, Jul 1988 - Jul 1995
Economia
Universidad de Lima
Economia y Finanzas Corporativas
Sprachen
Spanish
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
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