Giacomo Bertaina

Employee, Vice President, Global Digital Enablement Center, Bridgestone

Nashville, United States of America


Servicios y soluciones de mercadeo interactivo y en Internet en America Latina y el mercado hispano de Estados Unidos (Interactive Marketing - Latin America & US Hispanic markets)
Digital Marketing
Digital Strategy
Digital Transformation
Customer Experience
Customer Relationship Management


Professional experience for Giacomo Bertaina

  • Current 5 years and 5 months, since Mar 2016

    Vice President, Global Digital Enablement Center


  • Current 7 years and 11 months, since Sep 2013

    VP, Group Director - Global Digital Lead

    McCann Worldgroup

  • 5 years and 7 months, Mar 2008 - Sep 2013

    Digital Strategy Director

    McCann Worldgroup

    Regional strategic consulting including digital strategy, SEO, email marketing, digital KPIs and measurement, project management, online PR, social media and development of digital marketing best practices and training across Latin America, Africa & Middle East.

  • 2 years and 1 month, Mar 2006 - Mar 2008

    Director, Marketing Strategy & Services

    Latin3, Inc.

    Latin3 is the leading interactive marketing agency in US Hispanic and Latin American markets to Fortune Global 500 companies. - Development of interactive marketing strategies for new and existing clients while maximizing their ROI. - Management of team with responsibility for meeting revenue,

  • 4 years and 7 months, Mar 2002 - Sep 2006

    Marketing Manager

    Del Val Publishing

    Established US subsidiary of one of the largest commercial printing companies in Latin America and Spain from inception through successful operation. Developed international business strategy, obtained financing to acquire new digital printing technology, and developed sales and marketing plan. •

  • 2 years and 6 months, Oct 1999 - Mar 2002

    Branding Strategist


    • As internal management consultant, developed interactive marketing strategies to brand products for B2B and B2C clients including Del Monte, Citibank, Swatch, H&R Block, Delta, British Airways, Medscape, and GNeil. • Developed online competitive analyses and marketing benchmarks for clients in r

  • 1 year and 3 months, Aug 1998 - Oct 1999

    Brand Manager - Andean Region (Colombia, Peru, Ecuador, Venezuela)

    Carrier Corporation - United Technologies Corp.

    Managed creation and execution of all branding and marketing efforts for leading consumer goods brand Carrier. Conducted consumer and market research, launched new brand, diversified retail channels, and developed media strategies for consumer and business-to-business clients. • Increased market s

Educational background for Giacomo Bertaina

  • 1 year and 2 months, Feb 2008 - Mar 2009

    Digital Marketing

    IE Business School

  • 1 year and 6 months, Feb 1997 - Jul 1998

    Administracion de Empresas

    INCAE Business School

    Marketing Internacional

  • 7 years and 1 month, Jul 1988 - Jul 1995


    Universidad de Lima

    Economia y Finanzas Corporativas


  • Spanish

    First language

  • English



Profesionales con experiencia en mercadeo interactivo
en Internet (Interactive Marketing)


mercadeo interactivo
America Latina
viajar internacionalmente.

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