Gianfranco Marc Brunetti

- Coordination of marketing and communication professionals across all 32 Lidl countries (system provider) - Brand & Strategy - Customer Journey and target group segmentation - International Sponsoring coordination and activation - International Promotions-Programs coordination and activation - Social Media & channel strategies - Influencer Marketing

- Working in collaboration with network of marketing and PR professionals across all Lidl countries - Marketing - Public Relations - Brand and product communication - Influencer Marketing and Blogger Relations - Social-Media

- Media Relations und Pressestelle - Public Relations - Marketing - Social Media - CSR - Strategische Entwicklung von PR-Konzepten und- Maßnamen - Planung, Koordination und Kontrolle von PR-Kampagnen - Bloggerrelations - Event Organisation - Budgetplanung und Ergebniskontrolle - KPI e ROI

Communication and Public Relations is about managing reputation. My role is to understand and support what the company wants to communicate, as well as trying to influence opinion and behaviour. Communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public. Monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders.

Support and coordination to Human Resources projects like law, trade unions, employees welfare

Social Media strategy and management Social Media advertising Social Media ROI and KPI

Support the sales department and coordination

Diplomatics, politics, economy, international law, european law.

Civil law, commercial law, international law. Thesis: "The financial instruments under the international law"