Dr. Gianluigi Zarantonello

I report to CTO, and working close to marketing and sales I'm in charge of governance, development and innovation of technology focused on customers. I help businesses transform traditional IT policies and business processes to accommodate digital sectors. Bridging the gap between IT and business, I keep up with the latest IT innovations in order to maintain a consistent digital strategy using all the data.

Head of Digital for the corporate marketing, in charge of all the digital activities for the brands Ovs, Coin, Coincasa, Upim, Excelsior Milano, Iana, Eat's, Blukids, Shaka Innovative Beauty. Reporting to the managing director, I develop the digital omnichannel strategy in cooperation with the marketing department of each firm and with the corporate ICT department.

I have worked in the project since it was started in 2003. At the beginning I was the content manager and the chief of the editors, in charge of the contents. After a year, I begun the head of project on the web and the community manager. Connecting-Managers has been probably the first project of professional networking in Italy, with thousand of members (marketing managers, adversting professionals, consultants, providers of web marketing solutions etc.).

I worked in my home's office through Internet because the headquarter was 1000 km far from me. My role was a sort of temporary manager, in charge of developement of the marketing proposition of the press agency, which had a strong online focus. I worked in particular on the b2b products (content providing solutions, outsourcing of press office, digital services for small and medium companies), on the corporate/brand image and on the online marketing and communication (seo, sem, web site upgrading).

I was the chief of the editors and I managed the workflow of the publishing system, the web site had a group of editors and a lot of registered non professional contributors. In Italy, Comunitazione since year 202 has been maybe the first site which has been developed a collaborative content solution system and an internal social network with profile, activity stream etc.

Marketing, web marketing