Giulia Parise

- Content creation (ES/EN - DE) e.g. blog articles, social media, web offers and other types of web content - Community management Facebook/Instagram/Twitter/Linkedin - Proof-reading, translating and improving web copies in German - Creating Instagram content including copy and visuals to improve engagement and lead more traffic to the web - Recent clients: Grey advertising, Good Rebels, Signaturit, Planet Surf Camps, ABA English, Mavens of London, IMA Magnets, Mister Fly, Digital Growth

- Redefining the tone for the DACH market after chance from a B2C focused E-commerce to a B2B focused E-commerce: re-writing texts for the website e.g. product descriptions, catalogues, functional copies - Withing the communication team creating a new style of company communications. Copywriting for promotional, informational, inspirational NWL and homepage banners in DE/ES (proposals). Improved average OR from 16 % up to 28 %, CTR from 3,5 % up to 6%. 3x more sales trough NWL than the year before.

- Grow and optimize existing affiliate relationships in the following markets: DE, ES, FR and IT - Manage new affiliate partnerships, from commercial negotiations to technical integration - Structure and create monthly Affiliate newsletter in order to motivate partners to perform better and create new collaborations - Analyse the daily / weekly / monthly sales reporting, in order to optimize campaigns and reach traffic, sales and ROI targets

- Creating new partnership with agencies or direct collaborations with bloggers and working on maintaining and optimizing current ones - Content creation: articels (in EN/ES/DE) for blogs, social media posts, newsletter or banners - Optimizing Mailing/Display/Mobile Campaigns and direct collaborations - social media coordination and content creation (german market)

- Reply to and resolve student inquiries in Spanish, Italian, English and German - Translate newsletters, web and mobile content from Spanish or English to German - Training new team members - Structuring and creating content for the Help Center version 0.1 - report to the Publisher Manager since January 2016 - Research tasks: Looking for new partners such as agencies or direct collaborations with Bloggers - Creating content e.g. articels for blogs, social media posts - Set up E-mailing campaigns