Gregory Berleur

Inhaber, Co-founding Partner & Consultant, the Markitects
Brussels, Belgien

Fähigkeiten und Kenntnisse

Strategic Marketing
Innovation
NPD
Sustainable Development
brand marketing
FMCG
Health Care
external communications
KOL management
stakeholder management

Werdegang

Berufserfahrung von Gregory Berleur

  • Bis heute 10 Jahre und 7 Monate, seit 2015

    Co-founding Partner & Consultant

    the Markitects

  • 2013 - 2015

    Head of Marketing and Communications

    Deutsche Bank Belgium

  • 2008 - 2012

    Benelux Marketing Director

    Danone

    Manages the complete Water & Beverages brands within Danone for the Benelux market (evian, Badoit, Volvic, Vitalinea, V energy), with a team of 4 marketeers. Member of the executive team of the division, developing transversal company strategy together with General & Sales Management. Portfolio strategy including New Product Development, local copy development, 360° brand activations, corporate sustainability & external KOL/PR/media relations.

  • 2004 - 2008

    Group Brand Manager EMEA

    Kimberly-Clark HealthCare

    Responsibilities:  Managed the innovative device categories within the medical device group: Temperature Management and Microbial Sealants.  Developed the launch of a ‘new-to-the-world’ disruptive technology in surgery: InteguSeal Microbial Sealant. Lead and managed the Global Core Project Team from Europe, coordinating with US Global Headquarters. Responsibilities included category vision, concept development, user validation, market positioning, pricing and financial business planning.

  • 2000 - 2004

    European Brand Manager Kleenex

    Kimberly-Clark Europe

    Responsibilities: Brand Development Manager within the European Kleenex brand team. Lead different International Strategic Projects and multifunctional teams to ensure new NPD on a pan-European level (brand strategy, positioning work, equity, cost reduction, marketing & communication campaigns, including copy development, re-launches

  • 1998 - 1999

    Marketing Associate

    L'Oréal Norway

Ausbildung von Gregory Berleur

  • 2014 - 2014

    Innovation

    Louvain School of Management

  • 4 Monate, März 2013 - Juni 2013

    Innovation & Entrepreneurship

    Vanderbilt University

  • 1 Jahr und 1 Monat, Sep. 1997 - Sep. 1998

    Master in European Business Administration

    Università Commerciale Luigi Bocconi

    International Marketing and Strategy

  • 3 Jahre und 1 Monat, Sep. 1995 - Sep. 1998

    Applied economics / Business

    Louvain School of Management (ex-IAG)

    Thesis on the Euro-globalization of Marketing, supported by Ford Europe.

Sprachen

  • Englisch

    Fließend

  • Französisch

    Fließend

  • Spanisch

    Gut

  • Italienisch

    Fließend

  • Niederländisch

    Fließend

  • Deutsch

    Gut

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