
Gregory Berleur
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Gregory Berleur
- Bis heute 10 Jahre und 7 Monate, seit 2015
Co-founding Partner & Consultant
the Markitects
- 2013 - 2015
Head of Marketing and Communications
Deutsche Bank Belgium
Manages the complete Water & Beverages brands within Danone for the Benelux market (evian, Badoit, Volvic, Vitalinea, V energy), with a team of 4 marketeers. Member of the executive team of the division, developing transversal company strategy together with General & Sales Management. Portfolio strategy including New Product Development, local copy development, 360° brand activations, corporate sustainability & external KOL/PR/media relations.
- 2004 - 2008
Group Brand Manager EMEA
Kimberly-Clark HealthCare
Responsibilities: Managed the innovative device categories within the medical device group: Temperature Management and Microbial Sealants. Developed the launch of a ‘new-to-the-world’ disruptive technology in surgery: InteguSeal Microbial Sealant. Lead and managed the Global Core Project Team from Europe, coordinating with US Global Headquarters. Responsibilities included category vision, concept development, user validation, market positioning, pricing and financial business planning.
- 2000 - 2004
European Brand Manager Kleenex
Kimberly-Clark Europe
Responsibilities: Brand Development Manager within the European Kleenex brand team. Lead different International Strategic Projects and multifunctional teams to ensure new NPD on a pan-European level (brand strategy, positioning work, equity, cost reduction, marketing & communication campaigns, including copy development, re-launches
- 1998 - 1999
Marketing Associate
L'Oréal Norway
Ausbildung von Gregory Berleur
- 2014 - 2014
Innovation
Louvain School of Management
- 4 Monate, März 2013 - Juni 2013
Innovation & Entrepreneurship
Vanderbilt University
- 1 Jahr und 1 Monat, Sep. 1997 - Sep. 1998
Master in European Business Administration
Università Commerciale Luigi Bocconi
International Marketing and Strategy
- 3 Jahre und 1 Monat, Sep. 1995 - Sep. 1998
Applied economics / Business
Louvain School of Management (ex-IAG)
Thesis on the Euro-globalization of Marketing, supported by Ford Europe.
Sprachen
Englisch
Fließend
Französisch
Fließend
Spanisch
Gut
Italienisch
Fließend
Niederländisch
Fließend
Deutsch
Gut
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