Gregory Berleur

Manages the complete Water & Beverages brands within Danone for the Benelux market (evian, Badoit, Volvic, Vitalinea, V energy), with a team of 4 marketeers. Member of the executive team of the division, developing transversal company strategy together with General & Sales Management. Portfolio strategy including New Product Development, local copy development, 360° brand activations, corporate sustainability & external KOL/PR/media relations.

Responsibilities:  Managed the innovative device categories within the medical device group: Temperature Management and Microbial Sealants.  Developed the launch of a ‘new-to-the-world’ disruptive technology in surgery: InteguSeal Microbial Sealant. Lead and managed the Global Core Project Team from Europe, coordinating with US Global Headquarters. Responsibilities included category vision, concept development, user validation, market positioning, pricing and financial business planning.

Responsibilities: Brand Development Manager within the European Kleenex brand team. Lead different International Strategic Projects and multifunctional teams to ensure new NPD on a pan-European level (brand strategy, positioning work, equity, cost reduction, marketing & communication campaigns, including copy development, re-launches

International Marketing and Strategy

Thesis on the Euro-globalization of Marketing, supported by Ford Europe.