Maria victoria Coronel Pey

-Scouting suppliers and product innovations across international markets to identify fresh design and concept opportunities for the assortment. -Identifying emerging consumer, lifestyle, and design trends and translating them into strategic assortment and concept opportunities within the Buying Department. -Collaborating with buyers, suppliers, and cross-functional teams to develop differentiated, trend-led assortments. -Preparing trend analyses, presentations, and decision-making materials for management a

-Translated trend direction and market insight into in-store visual concepts and product storytelling aligned with target consumer segments. -Analyzed customer behavior, sell-through performance, and visual KPIs to refine product presentation and the overall customer experience. -Collaborated with merchandising, buying, and store teams to align brand, trend direction, and commercial objectives.

-Designed trend-driven visual concepts informed by consumer profiles, local market insight, and brand positioning. -Adapted global brand guidelines into locally relevant concepts, balancing brand consistency with cultural context. -Trained and supported visual merchandising teams across multiple European markets, ensuring consistent execution of brand and trend concepts. -Monitored customer flow and visual performance to continuously refine in-store storytelling.

-Led visual merchandising concept strategy with a focus on customer journey design and brand storytelling. -Trained and mentored cross-market teams on trend-informed, customer-centric visual standards. -Acted as the link between brand strategy, trend direction, and in-store execution.

-Visualized trend concepts, consumer narratives and cultural signals through illustration. -Supported creative research, storytelling and concept development for fashion and cultural projects. -Strengthened visual communication of insights and abstract patterns.

-Conducted trend, cultural, and market research to develop brand concepts, collections, and positioning strategies for emerging brands. -Translated cultural signals and consumer insight into creative concept direction and brand narratives.

-Created and standardized product specification sheets supporting production and market alignment. -Translated design information into structured, production-ready documentation. -Supported data consistency across design, production and commercial teams.

-Managed production planning based on demand forecasting, market needs and commercial strategy. -Coordinated cross-functional teams to align product development with market insights. -Supported product launches through structured planning and performance-oriented decision making.