Lukas du Bois

Angestellt, Head of Global Brand Communication - HomeCare, BSH Hausgeräte GmbH
Munich, Germany

Fähigkeiten und Kenntnisse

Brand & Marketing Strategy
Marketing Innovation
Consumer Insights & Trends
Brand Positioning
Brand Management
Brand Development
Brand Communication
Price Positioning
Market & Brand Analysis
Consumer Journey & Touchpoint Management
Customer Segmentation
Innovation Management
Open Innovation
Change Management Processes
International Experience
Consultant Experience
Strategic thinking
Entrepreneurship
Growth Philosophy
Personal Development
Personal Target Setting

Werdegang

Berufserfahrung von Lukas du Bois

  • Current 6 years and 10 months, since Aug 2019

    Head of Global Brand Communication - HomeCare

    BSH Hausgeräte GmbH
  • 4 years and 4 months, Apr 2015 - Jul 2019

    Senior Brand Strategist

    BSH Hausgeräte GmbH
  • 2 years and 9 months, Aug 2014 - Apr 2017

    Founder

    blumlin UG

    Founder & Managing Director of online flower-delivery-service blumlin

  • 2 years and 6 months, Nov 2012 - Apr 2015

    Senior Consultant

    Vivaldi Partners Group

    Vivaldi Partners Group is a global firm that works to help unlock innovation and growth opportunities for brands and businesses in a digitally connected world. We bring together deep capabilities in strategic consulting, with cutting-edge creative, and digital expertise, and a proven demand-first methodology to achieve new levels of greatness for our clients.

  • 2 years and 3 months, Dec 2011 - Feb 2014

    Gruender

    13 Grad Ost GmbH

    Mit-Gruender, verantwortlich fuer Marketing/PR und Vertrieb.

  • 3 months, Jul 2011 - Sep 2011

    Consultant Intern

    Vivaldi Partners GmbH

    Participation in the conception, research and analysis of two innovation and marketing strategy projects in the retail and financial sectors.

  • 2 years and 1 month, Jul 2008 - Jul 2010

    Marketing Manager

    Hugo Boss AG, Germany

    Brand Responsibility, Creative Brand Development, Communication & Marketing-Concepts, Project Management, Advertising Campaigns, Fashion Events,

  • 3 years and 11 months, Aug 2004 - Jun 2008

    Project Assistant

    Hugo Boss AG, Germany

    Logistics and Coordination during int. Corporate Events

  • 3 months, Jul 2007 - Sep 2007

    Sales Intern

    Hugo Boss Fashions, Inc. NY, USA

    Sales Assitant, processing of seasonal orders in SAP, sales statistics, key account relationship management,

  • 4 months, Aug 2006 - Nov 2006

    Start Up Member

    Correspondent.tv, London

    Co-developed business plan, especially worlwide marketing strategy, developed industry partnerships and client relationships

Ausbildung von Lukas du Bois

  • 5 months, Sep 2011 - Jan 2012

    International MBA

    Fudan University, Shanghai

    Business Models in China Strategies in the Networked Economy

  • 2 years, Sep 2010 - Aug 2012

    Innovation and Business Development

    Copenhagen Business School

    Innovation Strategy, Technology Management, Entrepreneurship, Knowledge Management

  • 2 years and 11 months, Sep 2005 - Jul 2008

    Management

    London School of Economics and Political Science

    Marketing, Managerial Strategy, Organisational Theory and Behaviour, Economics, Finance&Accounting

  • 2003 - 2005

    BWL

    Hochschule Konstanz

    General Management, Statistics, Economics, Business Ethics

Sprachen

  • English

    C1 (Fließend)

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • French

    B1-B2 (Gute Kenntnisse)

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